This week Disney announced a partnership with the South Korean pop group BTS and South Korea’s entertainment lifestyle platform company HYBE. Three of the programs that are in the works were announced, two of which are focused on BTS. The third is with V, a member of BTS.
“We are thrilled to be collaborating with HYBE to showcase their original content created with powerful artist IP on our global streaming services including Disney+,” said Jessica Kam-Engle, APAC Head of Content, The Walt Disney Company. “This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.”
“This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of HYBE content for fans who love our music and artists,” said Park Ji-won, CEO of HYBE. “The Walt Disney Company has a long history of franchise building and promoting musical artists, with its unparalleled brands and platforms.”
The three titles that have been announced are:
- “BTS: PERMISSION TO DANCE ON STAGE – LA”: This exclusive cinematic 4K concert film features BTS’ live performance in Los Angeles’ Sofi Stadium in November 2021. Performing Billboard hit songs “Butter” and “Permission to Dance,” this was the first time in two years since the pandemic that the band met fans in person.
- “IN THE SOOP: Friendcation”: An original travel reality show with a star-studded cast including V of BTS, Itaewon Class’ Seo-jun Park, Parasite star Woo-shik Choi, Hyung-sik Park, and Peakboy. The program features the five friends venturing on a surprise trip and enjoying a variety of leisure and fun activities.
- “BTS MONUMENTS: BEYOND THE STAR”: This original docu-series follows the incredible journey of 21st century pop icons BTS. With unprecedented access to a vast library of music and footage over the past nine years, the series will feature the daily lives, thoughts and plans of BTS members, as they prepare for their second chapter. The docu-series will be available exclusively on Disney’s streaming services next year.
What do you think of this partnership and these titles? Share your thoughts and opinions in the comments below!