Facebook Adds 360 Video and Shares New Update With ‘Star Wars’ Clip

Things just got a whole lot cooler on Facebook. Typically, most of us scroll along our news feed with a viral video here and there. Announced on Wednesday, Facebook will now offer a new video feature… 360 video.

This new feature has even more attention after the official Star Wars Facebook page shared a cool and interactive 360 video. Here viewers are able to drag along the actual video clip itself and look at it from all sides. If you would like to take a look at video, please click here or watch below.

According to the press release:

Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video.

To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. This means that when the video is playing on Facebook, you can choose what angle you want to see it from. On the web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device. You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.

In addition to Star Wars sharing a brief clip of Jakku Desert from The Force Awakens, other companies such as GoPro and Discovery shared clips of their own. Though the technology is still in its early phases, this new development is sure to improve. Android users can now see 360 video on Facebook with their devices as well as people on an actual desktop. As for Apple devices, this new feature will be added in a future iOS update.

What are your thoughts on the 360 video feature on Facebook?