DAPs Magic Disney News – PRESS RELEASE
LAKE BUENA VISTA, Fla., Jan. 30, 2012 – Inspiration meets innovation when Sorcerers of the Magic Kingdom opens to Walt Disney World Guests in late February of this year. This immersive, role-playing game features unprecedented interaction with Disney characters who come to life in previously hidden areas throughout Magic Kingdom park.
Families, friends and individuals can take on the animated Disney Villains by casting spell cards featuring Rafiki, Rapunzel, Woozles and more than 60 other characters. Individually created by Disney artists and trading card game experts, these beautiful, collectible cards will come in packages of five free to Guests ready to take on the villains.
“Sorcerers of the Magic Kingdom gives our Guests a new way to become the hero of the Disney story, taking Disney innovation to a new level,” said Jonathan Ackley, Producer & Creative Director, Walt Disney Imagineering. “It’s a great game of discovery and excitement that plays off our wonderful theme park and incredible family of Disney animated characters.”
Imagineers spent more than four years creating and perfecting this unique experience, which can be played in 15 to 20 minute segments throughout the Guests’ visit to the Magic Kingdom, or continuously for up to three to four hours. More than 95 minutes of original animation was created for Sorcerers of the Magic Kingdom – equal to a full-length animated film.
While trading card games are popular with about 60 million people in the US, this is the first time players can experience the challenge in such a complex environment. Guests of all ages will love the storytelling, the engagement with Disney characters and the discovery of hidden details of the Magic Kingdom.
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