Disney has announced a content and development deal with the popular kids’ creator, Like Nastya. This deal marks the global phenomenon’s first development deal with a major entertainment company.
Like Nastya is one of YouTube’s biggest kids’ channels. The brand has more than 450 million subscribers on 25 YouTube channels in 22 languages. In total, it has amassed over 275 billion lifetime views.
A part of the deal includes the development of an original animated preschool series for Disney Jr. and Disney+. There will also be new live-action content for kids, tweens, teens, and families. There will also be access to a curated collection of the Like Nastya content library. This content is known for its playful storytelling, imaginative adventures, and music. The content will be distributed throughout Disney+ and other Disney platforms.
“I’m incredibly proud of Anastasiia and how ‘Like Nastya’ has grown into a global brand loved by millions of families worldwide. Bringing together the worlds of ‘Like Nastya’ and Disney is an exciting opportunity to create something truly special for a new generation,” said Anna Radzinskaia, Nastya’s mother and founder of the “Like Nastya” brand.
About Like Nastya
Since its launch in 2016, Like Nastya has evolved into a global family entertainment franchise spanning original digital content, music, live entertainment, consumer products, gaming, licensing, brand partnerships, and streaming distribution. Through inspiring storytelling and family-friendly experiences, the brand continues to entertain and connect with millions of children and families around the world every day.
What do you think about this new development deal? Have you watched Like Nastya before? What do you think? Share your thoughts and opinions in the comments below!
