A new line of merchandise will be debuting at D23: The Ultimate Disney Fan Event. Today, D23 revealed the shopping experiences that will be offered during the fan event, along with details on how to shop. On top of that, the new Disney .YNSD line was revealed. This line was created by Walt Disney Imagineering. It was revealed by Imagineer Zach Riddley via the Disney Parks Blog today.

Riddley said, “In my senior leadership role at Walt Disney Imagineering, I have the privilege of working with Imagineers across disciplines and around the world—and of overseeing Mickey’s of Glendale, a brand that has long celebrated the people, culture, and creative spirit of Imagineering. .YNSD builds on that legacy in a distinctly new way: a lifestyle brand conceived and created by a collective of Imagineers, with stories embedded into every piece.”

“.YNSD is inspired by the same curiosity, craft, and attention to detail that shape Disney experiences around the world. Each collection begins with an idea, a place, a texture, or a moment of inspiration, then is translated through thoughtful design, hidden references, and unexpected connections,” he added.

The name, .YNSD (yen-sid), is the reversal of “Disney” without vowels. This is also a nod to Sorcerer’s Apprentice Mickey’s mentor from Disney’s Fantasia.

Imagineering didn’t aim to just place beloved graphics on garments. Instead, the focus was design-first. It utilized materials, textures, silhouettes, and construction to be a part of the story. Some of these references are easy to see, and others take a little more effort.

The result is a collection that is made for everyday life. The pieces in it feel considered, versatile, and unmistakably Disney for those who know what they are looking for. To start things out, two collections were revealed. Check them out below, along with Riddley’s explanations of them.

Introducing Collection 1: The Debut Collection

The first .YNSD collection establishes the brand’s design language through clean silhouettes, modern essentials, and a fresh perspective on Disney-inspired apparel.

Across tees, crewnecks, outerwear, and accessories, the focus is on craftsmanship, versatility, and understated design. Tonal graphics, embroidered details, custom trims, and utility-inspired accents create pieces that move naturally from a creative workspace into the everyday world beyond it.

Curiosity is rewarded throughout the collection. Custom patches, specialty finishes, and photochromic inks reveal graphics when exposed to sunlight, while other references are integrated quietly into the construction rather than placed front and center.

Together, these pieces establish the foundation of .YNSD: a design language rooted in discovery, detail, and a different way to wear Disney.

Collection 2: Inspired by Haunted Mansion Parlor

The second .YNSD collection draws from the rich atmosphere and intricate design language of Haunted Mansion Parlor aboard the Disney Treasure and Disney Destiny.

Rather than reproducing familiar characters or attraction iconography, the collection looks deeper—to the details that give the space its identity. Victorian textiles, layered patterns, ornate flourishes, and hidden motifs are reinterpreted across apparel, accessories, and lifestyle pieces.

At the center of the collection is a custom pattern inspired by the textiles and decorative details found throughout Haunted Mansion Parlor. Appearing across a variety of items, it becomes a unifying thread—and a story surface of its own.

Look closely and you will find ghostly imagery concealed within floral arrangements, subtle symbols worked into the artwork, and references drawn from the atmosphere of the space itself. Like Haunted Mansion Parlor, the collection is designed to keep revealing new details the longer you spend with it.

I am proud of the Imagineers who brought .YNSD to life and of the way this work expands the creative legacy of Mickey’s of Glendale. It is a reminder that Imagineering is not only about the places we build, but also about the ideas, objects, and stories that allow people to carry a piece of that creativity with them.

Disney .YNSD will make its public debut at this year’s D23: The Ultimate Disney Fan Event, where fans will have the first opportunity to shop Collections 1 and 2. Tickets for D23 2026 start at $49. Get yours today at D23.com.

What do you think of this new line from Walt Disney Imagineering? Will you be adding any of it to your own collection? Share your thoughts and opinions in the comments below!