In a surprise special event held at New York City’s iconic Empire State Building, Lucasfilm continued the “Imperial March.” This is a month-long celebration of Star Wars villainy with reveals of action figures, toys, collectibles, apparel, accessories, and more, as we “March to May the 4th.” The biggest day of Imperial March yet, fans got their first look at Hasbro’s adorable Force N’ Telling Vader, new Star Wars: The Black Series figures, and much more.
This is where the fun begins for fans of the bad guys, but it’s not over yet. Tonight, the Empire State Building, located at 350 Fifth Avenue, between 33rd and 34th Streets in Midtown, will host a Star Wars-themed dynamic light show starting at 5pm PT / 8pm ET. This event will feature fan-favorite villains, vehicles, scenes, and surprises from across the galaxy. If you can’t be there, tune into the official Star Wars TikTok or StarWars.com to watch.
Here are all of the new merchandise reveals, so be sure to set coordinates for StarWars.com/ImperialMarch to see everything announced throughout the product program.
Imaginext® Star Wars Darth Vader Bot by Fisher-Price
Most impressive. This giant interactive robot stands over 2-feet-tall and features a disc launcher, extendable lightsaber, Force-inspired ball launcher, lights, sounds, and much more.
Star Wars TruMoo Blue Milk by Dairy Farmers of AmericaTruMoo
The Star Wars galaxy’s favorite beverage comes home! This delicious vanilla-flavored milk is available on April 17.
Imperial Stormtrooper Eco-Drive Watch by Citizen
Only Imperial stormtroopers are so precise. So said Obi-Wan Kenobi, and it especially applies to this handsome new dark side addition to the Star Wars | Citizen Collection of watches. The all-new Imperial Stormtrooper watch is sustainably powered by any light with Citizen’s Eco-Drive technology, so it never needs a battery.
Force N’ Telling Vader by Hasbro
A Sith Lord never looked so cute! Ask Vader a yes or no question, press his head, and listen as he reveals your fate! The Force N’ Telling Vader electronic figure also features digital eyes and changing expressions, and is fun for dark side devotees of all ages. A Walmart exclusive.
Star Wars: The Black Series Baylan Skoll (Mercenary) by Hasbro
We are no Jedi. The mysterious Force-wielder from Ahsoka joins Hasbro’s vaunted 6-inch Black Series collector’s line. A Walmart exclusive available later this year.
Star Wars: The Black Series Dark Side Pack by Hasbro
Bring some of the saga’s most iconic villains to your collection. This three-pack includes new releases of Darth Vader, Grand Admiral Thrawn, and General Grievous (in concept-art deco!) for the ultimate bad guy box set.
Star Wars ICONS: Darth Vader by Insight Editions
Explore the journey of one of film’s greatest villains — from his creation by George Lucas to the character’s lasting legacy — with this new tome from Insight Editions. Available for pre-order starting March 22 at 6 a.m. PT / 9 a.m. ET.
Micro Galaxy Squadron Bongo Sub – Episode 1 Collection by Jazwares
Master, what’s a bongo? The sleek sub that transported Obi-Wan, Qui-Gon, and Jar Jar in Star Wars: The Phantom Menace comes to life in micro form with Jazwares’ cool miniature. A Target exclusive.
Salvaged Stormtrooper Helmet Bucket by Disney Parks
Talk about recycling! This clever release from Disney Parks sees an old stormtrooper helmet turned upside down and into an exciting collectible — the perfect way to snack when marathoning Star Wars. Available for purchase at select locations throughout Disneyland Resort on May 4, while supplies last, and served with popcorn, french fries, or Galma Garlic Puffs, depending on location. Coming in May, the Salvaged Stormtrooper Helmet Bucket will also be available for purchase at select locations throughout Disney’s Hollywood Studios at Walt Disney World Resort.
Don’t forget about Season of the Force, coming to Disneyland Park from April 4 through June 2. Season of the Force will see the return of the fan-favorite Hyperspace Mountain, and will include specially themed food and beverages, merchandise, Fire of the Rising Moons Fireworks experience, and so much more.
Live your best Darth Maul life with this amazing limited-edition collectible (7,000), presented in a wooden box with lighting effects. (It also plays a segment of the classic “Duel of the Fates!”) The double hilt also features sound effects and illuminates red when you attach two Legacy LIGHTSABER Blades, sold separately. Available on DisneyStore.com and at Walt Disney World Resort and Disneyland Resort on May 4.
May the 4th Be With You 2024 Collection by Disney Store and Disney Parks
Celebrate Star Wars Day with this retro-inspired range, which includes a t-shirt, pullover sweatshirt, baseball cap, and stainless steel water bottle. Available for purchase on Disney Store.com on April 4 and at Walt Disney World Resort and Disneyland Resort on May 4.
Star Wars: The Phantom Menace 25th Anniversary Collection by Disney Store and Disney Parks
Show your love of Episode I and its beloved baddie with this Darth Maul-focused collection, featuring tees, hoodies, lightsaber collectibles, limited-edition items, and more. Available for purchase on Disney Store.com and at Walt Disney World Resort and Disneyland Resort on May 4.
Will Gay Artist Series Star Wars Collection by Disney Store and Disney Parks
Enjoy tees, home décor, and more, all featuring the charming and whimsical art of Will Gay. Available for purchase at Walt Disney World Resort and Disneyland Resort on April 3 and on DisneyStore.com on April 8.
Dark Side Collection by Girls Crew
Do you know the power of the dark side? With these new studs, rings and more, the struggle between light and dark will start to turn.
Star Wars: The Black Series Mae (Assassin) by Hasbro
Inspired by the character’s appearance in The Acolyte, Mae and several other just-revealed characters including Jedi Master Sol and Jedi Master Indara, will join the 6-inch-scale line.
Thrawn: Alliances Miniseries by Marvel
Grand Admiral Thrawn returns in a miniseries from Marvel comics written by Timothy Zahn and Jody Houser.
Star Wars: Vader’s Castle – The Deluxe Library Collection by Dark Horse
Get in, we’re going to Mustafar! Star Wars: Vader’s Castle – The Deluxe Library Collection brings the terrifying tales together for the first time in one place. Arriving September 24, the collection is available for preorder now.
Dark Side Collection by RSVLTS
The dark side has always had style. Show yours with a new fit, now available.
Imperial March Stormtroopers T-Shirt by Amazon Merch on Demand
An entire legion of my best troops await them! Celebrate the Empire’s loyal soldiers with this cool, Emperor-approved tee.
Star Wars: The Black Series Star Wars Jedi: Fallen Order 3-Pack by Hasbro
Inspired by the modern classic game Star Wars Jedi: Fallen Order, this 3-pack features both new iterations and Black Series debuts of major characters: Cal Kestis (Inquisitor Vision), Second Sister Inquisitor, and Purge Trooper. An Amazon exclusive. Available Spring 2024.
Micro Galaxy Squadron N-1 Starfighter by Jazwares
Now THIS is podracing. Get ready for the 25th anniversary of Star Wars: The Phantom Menace with the new Micro Galaxy Squadron N-1 Starfighter, featuring Anakin Skywalker and R2-D2.
Star Wars Classic Collection by Oxford Pennant
Show your allegiance to Imperial rule with these releases from Oxford Pennant, perfect for any gaming den, bedroom, or gallery wall.
Star Wars: The High Republic Downloadable Poster Set
For light and life, enjoy this free Star Wars: The High Republic poster set by the great Phil Noto; it features some of the acclaimed publishing initiative’s greatest villains, including (from left to right): Driggit Parse, Niv Dendrow Apruk, General Viess, Ghirra Starros, Marchion Ro, Baron Boolan, and the Nameless creature.
What do you think of this Star Wars merchandise? Will you be adding any of it to your collection? Let us know in the comments, and may the Force be with you!
