Yesterday it was announced that Ken Potrock is the new president of the Disneyland Resort. He takes the role as Rebecca Campbell moves to Chairman Of Disney’s Direct-To-Consumer And International. This comes as Kevin Mayer departed that position to become the CEO of TikTok. The new Disneyland Resort president has been with The Walt Disney Company for 25 years and has held multiple leadership positions. Most recently, Potrock was the President of Consumer Products.
Ken Potrack began his career in 1996 with the Disney Cruise Line. There, as Vice President, Marketing for Disney Cruise Line, he helped launch Disney’s entrance into the cruise industry. Now, over two decades later he takes the helm at the Disneyland Resort with its two parks, three hotels, and Downtown Disney District.
“I’m grateful for the opportunity to join the remarkable team at Walt Disney’s original park,” said Mr. Potrock. “This Resort holds a special place in the hearts of our Guests around the world – a responsibility that we all take very seriously, and we will continue to build on that foundation by delivering unforgettable experiences, while creating memories that last a lifetime.”
Potrock has been known throughout his career as a man who challenges the status quo. According to a release from Disney, he enables “a holistic entrepreneurial culture that ensures the unparalleled ‘Disney Difference’ is delivered each day to Guests, consumers and fans.”
Through the course of his career, he has been known to develop, envigorate, and transform the Disney properties he has worked with. Because of this, he has delivered both consistent and dynamic growth. This he has done in multiple places, including his stint as the Senior Vice President and General Manager of Disney Vacation Club,
He also was the leader behind the reimaging and expansion of Disney Springs in 2015. As Senior Vice President of Disney Sports Enterprises, he oversaw the rebranding of ESPN Wide World of Sports Complex at Walt Disney World Resort.
Potrock earned an undergraduate degree in marketing from Washington University in St. Louis. He also has an MBA from the Kellogg School of Management at Northwestern University.