DSW Launches New Shoe Collection inspired by Disney’s Cinderella

DAPs Magic Disney News – PRESS RELEASE 

COLUMBUS, Ohio, Aug. 23, 2012—An exciting new line of evening and wedding fashion footwear — inspired by the 1950 Disney animated classic film, “Cinderella” — will soon be available from leading branded footwear and accessories retailer, DSW. “The Glass Slipper Collection” hits DSW stores and dsw.com Oct. 1 in celebration of the release of “Cinderella: Diamond Edition,” available on Blu-ray™ for the first time at the stroke of midnight on Oct. 2.

The collaboration between DSW and Disney began with the idea of creating a line of shoes that successfully blends the classic elegance of Cinderella with today’s footwear trends. The result? A gorgeous collection of five timeless styles in must-have colors any fashion-savvy shoe lover would want in her closet.

“The inspiration for the line came from the vision of Disney artist Mary Blair’s original art for the film,” says Debbie Ferrée, Vice Chairman, EVP of Merchandising for DSW. “We took a close look at the film’s aesthetic details—the rich textures and fabric, the beautiful blue in Cinderella’s dress, even the French rococo-inspired scenery. Every whimsical touch featured in the footwear collection came right out of the film.”

“The Glass Slipper Collection captures the beauty and sophistication of Cinderella, tapping into the childhood affinity women have for this beloved character while creating footwear that is relatable to their lives as adults,” said Robert Oberschelp, Director, Disney Consumer Products.

Shoes in the limited-edition collection bear an embossed carriage logo and a signature blue jewel on the sole, making them not only a great fashion statement, but a stylish collector’s item as well. Ranging in price from $59.95 to $89.95, The Glass Slipper Collection is the perfect fit for generations of women who want to look fabulous and feel glamorous on their big night.

About Disney Consumer Products
Disney Consumer Products (DCP), the world’s largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products. Disney English is DPW’s English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. www.DisneyStore.comand www.DisneyStore.co.uk are Disney’s official online shopping portals. For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLivingwww.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.



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