ABC Family Star Joey Lawrence Enjoys a Day “Rolling with RIDEMAKERZ”

DAPs Magic Disney News – PRESS RELEASE

In this exclusive Disney Living interview, star of ABC Family’s Melissa & Joey, Joey Lawrence, gives an inside scoop of his love for the Disney•Pixar Cars franchise. A busy actor and dad, join Joey as he customizes his RIDEMAKERZ car while he opens up about seeing Cars 2 five times with his daughters, his love of all things cars-related since childhood, and his back-up plan of being a “guy who sells cars” if his dream of becoming an actor hadn’t come true.

From engines and spoilers to decals and wheels, RIDEMAKERZ fully customizable toy cars are sure to race into the hearts of car and toy enthusiasts everywhere. Infusing the RIDEMAKERZ passion for authentic car culture, fun, and self-expression with the Disney•Pixar’s Cars 2 franchise, RIDEMAKERZ now allows kids to build their favorite Cars 2characters and then make them their own through individual customization. The Toys “R” Us “Snap N Go” line offers kids everything they need to “trick-out” their favorite characters from the Cars 2 movie.

With character choices including Lightning McQueen, Mater, Finn McMissile and Francesco Bernoulli, each custom car kit (MSRP $19.99 to $39.99) includes a Cars 2 character body as well as a range of accessories. With additional accessories (MSRP $2.99 to $9.99) available, there are nearly endless customization options. Kids can mix and match to create millions of combinations, tricking-out their favorite Cars 2 characters with snap on spoilers, tires, side pipes, rims and magnetic roof accessories, engines, hood scoops and repositionable decals.

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