VIDEO ALERT: Teen Sensation “Mindless Behavior” Enjoys a Day “Rolling with RIDEMAKERZ” at Disney

DAPs Magic Disney News – PRESS RELEASE

WHAT: Join teen boy band sensation Mindless Behavior as they “rock and roll” with their favorite Disney•Pixar Cars 2vehicles from RIDEMAKERZ. From engines and spoilers to decals and wheels, these fully customizable toy cars are sure to race into the hearts of car and toy enthusiasts everywhere. Part two of a three part series, this video showcases each member of the band creating a customized version of their favorite Cars 2 character and, through exclusive interviews, highlights Mindless Behavior’s loyal friendship as the driving force of their budding success.

Infusing the RIDEMAKERZ passion for authentic car culture, fun, and self-expression with the Disney•Pixar’s Cars 2franchise, RIDEMAKERZ now allows kids to build their favorite Cars 2 characters and then make them their own through individual customization. The Toys “R” Us “Snap N Go” line offers kids everything they need to “trick-out” their favorite characters from the Cars 2 movie at home.

With character choices including Lightning McQueen, Mater, Finn McMissile and Francesco Bernoulli, each custom car kit (MSRP starting at $19.99 to $39.99) includes a Cars 2 character body as well as a range of accessories. With additional accessories (MSRP $2.99 to $9.99) available, there are nearly endless customization options. Kids can mix and match to create millions of combinations, tricking-out their favorite Cars 2 characters with snap on spoilers, tires, side pipes, rims and magnetic roof accessories, engines, hood scoops and repositionable decals.

WHO: Prodigy, Ray Ray, Princeton and Roc Royal of Mindless Behavior, teen quartet and boy band whose hit singles include “My Girl” and “Mrs.Right.”

WHERE: You can find the video at www.YouTube.com/DisneyLiving. You are invited to embed the video to your sites directly from Disney Living. To embed the video, go to the Disney Living YouTube channel, click “Share” on the featured video, then click “Embed” for access to the embed code.

 

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CONTACT:

Pedro Fernandez 
Disney Consumer Products
(818) 544-0334
pedro.fernandez@disney.com

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