For many years, after the Super Bowl the MVP has been asked the infamous question about what they will do now that they have won the game. This leads to the iconic response, “I’m going to Disneyland!” or “I’m going to Walt Disney World!” Today, ESPN has announced a new sweepstakes that could see a lucky winner going to the Disneyland Resort if they win the grand prize.
“We’re excited to team up with ESPN and give one lucky fan and their guests a visit that pairs the excitement of the Super Bowl with a stay at Disneyland Resort,” said Annika Chase, Senior Vice President of Commercial Strategy, Disneyland Resort. “It’s a great way to turn one of the biggest weekends in sports into a family memory that lasts well beyond the game.”
The grand prize winner of the Super Bowl LXI Sweepstakes will receive four tickets to Super Bowl LXI, a three-night stay at the Disneyland Resort with park hopper tickets, and reserved viewing to the Super Bowl Champions Cavalcade at Disneyland the following day. The announcement of the “We’re Going to the Super Bowl” sweepstakes kicks off a marathon of ways that fans could win tickets to the big game. This includes Super Bowl ticket giveaways stretching across ESPN, Disney+, Essence Fest, Andscape and Disney’s biggest entertainment programming. There will also be more coming throughout the 2026 NFL season, ESPN shared.
“The Super Bowl is a unique opportunity to bring ESPN and Disney together in a way that reaches fans across sports, entertainment and experiences,” said Joelle Downes, Vice President, ESPN & Disney Synergy. “This campaign gives fans even more ways to be part of the excitement as we build toward the Super Bowl on ESPN and ABC.”
Here are the specifics for how to enter this sweepstakes:
How to Enter
Fans can enter the “We’re Going to the Super Bowl” Sweepstakes from September 8, 2026, through December 31, 2026, at www.ESPN.com/SBLXI. No purchase is necessary to enter or win. The sweepstakes is open to legal residents of the United States who are 18 or older at the time of entry. Void where prohibited.
The winning fan and up to three guests will receive four tickets to Super Bowl LXI, a three-night stay at the Disneyland Resort and 3-Day Park Hopper tickets, including a chance to experience the Super Bowl Champions Cavalcade down Main Street, U.S.A., on the following Monday.
NO PURCHASE NECESSARY. Enter Promotion between 9/8/26 at 9:00 AM ET and 12/31/26 at 11:59 PM ET. Open to legal residents of the 50 U.S. & D.C, who are 18+ at time of entry. Limit 1 entry per person. GRAND PRIZE WINNER MUST TRAVEL BETWEEN FEBRUARY 12-15, 2027. Visit www.ESPN.com/SBLXI for Official Rules including details on how to enter, eligibility requirements, odds of winning, prize description and limitations. Void where prohibited.
Beyond this specific Disneyland Resort sweepstakes, ESPN and Disney will also have other giveaways throughout the season. Things got started over the summer with Super Bowl ticket giveaways at D23 and Essence Fest. There is a lot more coming for fans who are seeking a trip to Super Bowl LXI. This includes the following opportunities:
- Disney+ Perks
- Andscape
- Social surprise-and-delight giveaways, with new opportunities dropping throughout the season
The campaign will also be extended to Disney’s entertainment audience. Super Bowl ticket giveaways will be offered during both daytime and late-night programming. This will include Live with Kelly and Mark, Good Morning America, and Jimmy Kimmel Live! There will also be tickets appearing on prizes on entertainment programs that are currently in production including Press Your Luck, Project Runway, and Wheel of Fortune. This will bring the excitement of Super Bowl LXI to viewers that are well beyond ESPN’s traditional audience.
In the future, ESPN will release additional details and promotions. The sweepstakes, giveaways, and other on-air integrations will give fans a whole season’s worth of ways to be a part of the road to Super Bowl LXI.
What do you think of these sweepstakes and giveaways? Are you going to attempt to win any of them? Share your thoughts and opinions in the comments below!
