Disney+ has sent an email out to subscribers announcing a $60 annual price increase starting on November 12th. The increase of cost comes as Disney continues to change its streaming model from a focus on subscribers to a focus on making the streaming model profitable. Late last year, Disney+ added an ad-tiered model for its streaming service.
The following email was sent to Disney+ subscribers who currently purchase the ad-free version of the service:
We wanted to let you know that the price of your subscription will change to $139.99 per year on November 12, 2023. Your payment method on file will be charged unless you cancel before then. You’ll continue to enjoy 12 months for the price of 10.*
Explore plan options to find the one that best fits your needs. For more information on managing your subscription, including how to update your payment or change your plan, go to Account Settings or visit this FAQ for instructions on how to cancel your subscription.
Thank you for being a loyal fan and continuing to be the best part of our story. We’re working hard to elevate your streaming experience, and are excited to continue bringing you the movies, series, and exclusive Originals you love.
We’re always here to help. For any questions visit our Help Center.
The Disney+ Team
*Annual savings compared to 12 months of the price of a Disney+ Premium (monthly) subscription at the new price of $13.99/month.
The price change comes a month after the monthly ad-free subscription saw its price moved from $10.99 to $13.99. Hulu’s ad-free and ESPN offerings are also seeing prices go up as well. The bundles are also seeing prices go up. The price increase for the annual Disney+ comes exactly four years to the day after Disney+ launched in 2019.
What do you think about this price increase? Do you utilize an annual ad-free Disney+ subscription? If so, will you continue to do so after the price increase? Share your thoughts and opinions in the comments below!
