McDonald’s and Shanghai Disney Resort Team Up With Multi-Year Promotional Deal

McDonald’s and Shanghai Disney Resort have announced a new promotional alliance that will last for several years. It will begin with a McDonald’s Happy Meal promotion that includes toys representing different attractions and characters at Shanghai Disneyland.

“We are pleased to create this new alliance with McDonald’s China to bring Disney magic to more consumers beyond the resort,” said Joe Schott, President and General Manager, Shanghai Disney Resort. “Both brands are committed to creating happiness, and together with McDonald’s China, we look forward to further creating cherished and unforgettable moments for even more families.”

The first Happy Meal promotion between Shanghai Disney Resort and McDonald’s China is part of Shanghai Disneyland’s 5th Birthday celebration. This partnership between the two will offer guests unique McDonald’s Happy Meal products, that start with the series of Happy Meal Toys, along with a chance to win resort products, experiences, and more at McDonald’s restaurants all across Mainland China.

This Happy Meal promotion includes seven exclusive toys. They feature classic Disney characters going on an adventure in Shanghai Disneyland’s seven themed lands. The toys include Mickey Mouse driving a train inspired by Shanghai Disneyland’s Mickey’s Storybook Express, Mickey Mouse aboard Pirates of the Caribbean: Battle for the Sunken Treasure, Donald Duck on Dumbo, and Daisy Duck on Soaring Over the Horizon. Each toy will be released during a select period of time throughout the series’ limited release. If all of the toys are collected, they can be connected to make a train set. These Shanghai Disney Resort themed Happy Meals can be purchased from select McDonald’s restaurants for a limited time.

“At McDonald’s, we encourage imagination and opening up a world of possibilities for every child. We are thrilled to collaborate with Shanghai Disney Resort to launch the new Happy Meal toys, bringing the excitement of a day out in the resort into our iconic Happy Meal,” said Phyllis Cheung, Chief Executive Officer, McDonald’s China. “With the alliance with Shanghai Disney Resort, we are confident that we will bring even more exciting and exclusive experiences to our customers.”

This themed Happy Meal showcases the beginning of the collaboration between Shanghai Disney Resort and McDonald’s China. This is an extension of the existing partnership between the two global companies. Along with future McDonald’s Happy Meal toys inspired by Shanghai Disney Resort, customers can also enjoy McDonald’s interactive birthday parties that also may incorporate elements themed to Shanghai Disney Resort. More of these offerings will be shared as the collaboration develops.