DAPs Magic Disney News – PRESS RELEASE
Glendale, Calif., Oct. 3, 2012 — Disney Consumer Products (DCP) has captured the grace and poise of Cinderella in a new collection of products for children and adults that are inspired by the 1950 Disney animated classic film and are available in time for the release of Cinderella Diamond Edition on Blu-ray™.
Cinderella Diamond Edition became available on Blu-ray for the first time on Oct. 2. The timeless story has been enhanced with pristine digital picture and high-definition sound for a true fairy tale experience.
“This assortment of Cinderella-themed products will provide Disney fans of all ages the opportunity to bring the magic of Cinderella to their everyday lives,” said Chris Connolly, senior vice president of licensing for Disney Princess at Disney Consumer Products. “Through collaborations with well-known industry leaders, we’ve brought together a collection of unique, beautiful and fun products that reflect Cinderella’s individuality and courage coupled with her classic, enchanting style.”
Many of the Cinderella-themed products have been honored on multiple of the industry’s top holiday toy lists such as Tollytot’s My Magical Wand Cinderella on Toy Insider’s Hot 20 Toys List, Jakks Pacific’s Disney Princess & Me Diamond Edition Cinderella Doll on Toys “R” Us®‘ 2012 Holiday Hot Toy List and Cinderella Enchanted Carriage Vanity by CDI Toys™ on Kmart’s® Fab 15 Toy List.
The collection of products includes toys, fashions, home décor and collectibles and is available now at mass, department and specialty retailers nationwide and at Disney Store locations and DisneyStore.com.
CINDERELLA PRODUCT ASSORTMENT
For the Little Princess
Dress Up:
- Girls can celebrate the magic of Cinderella firsthand by transforming into their favorite Disney Princess with CDI’s Light Up Cinderella dress ($34.99). The stunning blue dress features silver trim and motion-activated magical lights that illuminate the dress, creating an enchanting effect as your little girl dances and twirls. The product is available nationwide for ages three and up.
- Disney Store’s Cinderella Costume Collection for girls has arrived just in time for the ball and includes a Cinderella costume ($44.50), Light-Up Cinderella shoes ($16.50), Cinderella tiara ($10.50) and a Light-Up Cinderella wand ($10.50). It is available now at Disney Store and DisneyStore.com.
- Stride Rite is inviting your little princess to the ball in The Stride Rite for Disney Princess collection ($42.00 to $46.00). All three silhouettes capture the essence of the beloved Disney princess through silver and blue tones, sparkle and an adornment of jewels. The collection is available in stores and online at striderite.com/disneyprincess in sizes eight and a half to 12.
Play Time:
- Girls can become a fairy godmother in this fantastical film scene with Mattel’s Swirling Lights Cinderella doll ($29.99). By simply pressing on Cinderella’s necklace, the princess’s beautiful blue dress will begin to dazzle with twinkling lights while magical music simultaneously plays. It is available nationwide for ages three and up.
- Wave your magic wand and Cinderella’s story comes to life in lights with Tollytot’s My Magical Wand Cinderella ($49.99). Listen to the sweet Disney Princess doll as she tells her tale, and watch as images from the story magically light up on her gorgeous skirt. The product is available now at Target, Walmart and Toys “R” US.
Bedtime:
- Your little princess can fall asleep to sweet dreams with the Cinderella Dress-Up Comforter ($49.99) from Jay Franco. The blanket is decorated with a vibrant Cinderella graphic, and the skirt can be unsnapped and worn. It comes with a coordinating bed skirt and two pillow shams. It is available now at Toys “R” Us.
For the Adult Princess
Beauty:
- The Disney Reigning Beauties Cinderella Collection by SEPHORA ($19.00 to $58.00) magically transforms any beauty routine with color cosmetics, fragrances and accessories. The product lines offer women a fresh perspective on the beloved story of Cinderella with shades derived from the film’s rich color palette. The collection also features the original artwork depicting iconic moments in the film and will be available at SEPHORA and SEPHORA.com on Oct. 4.
Bridal:
- The Cinderella Diamond Wedding Gown Collection by Alfred Angelo consists of timeless ball gowns and modern fit and flare silhouettes in five exquisite styles in soft shades of blue. Beginning in October, the limited-release wedding gowns will be available to brides through special engagement bridal trunk shows to be held in Alfred Angelo Signature Stores and Alfred Angelo Partner Stores in the US, Canada, Australia and the UK that carry the 2013 Disney bridal line. For tour dates and locations, log on toalfredangelo.com.
Fashion:
- From adult trend tees to necklaces and accessories, Disney Store has a wide selection of merchandise to help you wait for your prince with style. The classic Cinderella tote bag ($44.50) and classic Cinderella wallet with coin purse ($24.50) will rekindle your love affair with Walt Disney’s animated classic film Cinderella, immortalized on sturdy canvas. They are available now at Disney Store and DisneyStore.com.
- DSW’s The Glass Slipper Collection ($59.95 to $89.95) blends the classic elegance of Cinderella with today’s footwear trends for women who want to look fabulous and feel glamorous on their big night. The limited-edition shoes bear an embossed carriage logo and a signature blue jewel on the sole, making them not only a great fashion statement, but a stylish collector’s item as well. Shoes are available at DSW stores anddsw.com.
Home:
- Set your table in style with the pure elegance of the Just After Midnight Dinnerware Collection ($99.00) and Just After Midnight Stemware ($22/glass) from CRU International. The five piece dinnerware box set includes a dinner plate, salad plate, soup bowl, mug and saucer and is available at cru-intl.com. The stemware is sold separately and offered in platinum and 24kt gold at cru-intl.com.
For a more comprehensive list of Cinderella-themed products, please visithttp://bit.ly/CinderellaAssortment (this link is case sensitive).
About Cinderella
Everyone orders Cinderella around: her cruel stepmother, her awful stepsisters — even the big clock in the church tower tells her when to start another day of drudgery. But they can’t stop her from dreaming, and Cinderella has faith that someday her wishes will come true. When an invitation to the royal ball arrives, Cinderella is sure her time has come — until her stepsisters, with the encouragement of Lady Tremaine, tear her gown to shreds. Just when Cinderella believes all is lost, her Fairy Godmother appears, and with a wave of her wand and “Bibbidi-Bobbidi-Boo,” transforms an ordinary pumpkin into a magnificent coach and Cinderella’s rags into a gorgeous gown, then sends her off to the Royal Ball. But Cinderella’s enchanted evening must end when the spell is broken at midnight. It will take the help of her daring mice friends and a perfect fit into a glass slipper to create the ultimate fairy tale ending.
About Disney’s Blu-ray Diamond Collection
Disney’s Blu-ray Diamond Collection represents The Walt Disney Studios’ most prestigious and treasured animated classics. Diamond Edition titles boast the highest level of picture and sound; feature groundbreaking, state-of-the-art immersive bonus content; and include unprecedented levels of interactivity, personalization and customization, made possible because of Blu-ray technology.
About Disney Consumer Products
Disney Consumer Products (DCP), the world’s largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products. Disney English is DPW’s English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. www.DisneyStore.comand www.DisneyStore.co.uk are Disney’s official online shopping portals. For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.
