Kraft Heinz and Disney have announced a new strategic alliance. This sees Kraft Heinz products now being served in the Disney Parks. This partnership will include foodservice, media, and more. It will provide a new platform for innovation and storytelling to reach families where they connect with Disney and Kraft Heinz brands at home, on cruises, and in the parks.
“Disney Corporate Alliances is focused on working with iconic brands with shared values to create meaningful experiences that bring families closer to the stories and places they love,” said Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company. “The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints.”
This alliance will be found throughout Disney’s North American parks and resorts, Disney Cruise Line, and Disney’s studios and streaming platforms. It will create opportunities within Disney’s franchises. The collaboration will see Kraft Heinz and Disney delivering new menu offerings, dining experiences, and storytelling-driven offerings that are inspired by Disney’s stories and franchises.
Specifically, there will be ten Kraft Heinz brands making their way into Disney Experiences offerings. This includes HEINZ, Philadelphia, and Kraft Mac & Cheese. This will bring some of these favorites to iconic places within Disney, including Main Street, USA and Star Wars: Galaxy’s Edge. The new menu items, guest experiences, and product offerings will be found at hundreds of dining locations throughout Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line on sailings from North America.
The new menu offerings and guest experiences in the U.S. Disney Parks and Disney Cruise Line will include the debut of new HEINZ condiment stations and other custom-designed equipment throughout the parks. HEINZ will also debut new sauces from its Sauce Vault at D23: The Ultimate Disney Fan Event.
This partnership will also lead to new initiatives throughout Disney’s media platforms, which will create powerful opportunities for families and fans to engage across meals, moments, and memories.
“Kraft Heinz and Disney are two companies that are woven into the fabric of family life,” said Nicolas Amaya, President of North America at Kraft Heinz Company. “For generations, families have grown up with our brands side by side—watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for HEINZ at the table. This alliance is about showing up together in the moments that matter most—whether at the parks or at home—to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.”
Throughout the summer, fans will begin seeing this alliance launch. There will be activations and experiences arriving in the domestic Disney parks, resorts, cruises, and more throughout the year. There will also be surprises found at D23: The Ultimate Disney Fan Event, which will offer a first look at the collaboration.
What do you think of this new collaboration? Are you excited to see it debut in the Disney parks and beyond? Share your thoughts and opinions in the comments below!
