The collaboration between Disney and Formula 1 continues. This newest chapter sees merchandise arriving for the Formula 1 British Grand Prix at Silverstone. The following items on DisneyStore.com, ahead of the grand prix that kicks off on July 2.
- Disney x Formula 1® British 2026 Pullover Hoodie for Adults: Tune up your wardrobe with this special edition hoodie adorned with ”Formula 1 British Grand Prix” type and a laurel wreath with Mickey, gold cup, and an F1 race car artwork on the back.
- Disney x Formula 1® British 2026 Pin – Limited Release: Pin collectors and Formula 1 fans alike won’t want to miss this limited release pin featuring an enamel royal crest with Mickey Mouse icon and two rampant Plutos.
These new products mark the arrival of the Disney x Formula 1® “Fuel the Magic” campaign launch. This sees show-stopping entertainment and unforgettable character experiences with new product launches and activations across Silverstone and London during the British Grand Prix.
“The British Grand Prix is widely considered the home of motor racing. It’s another great milestone in our exciting partnership and our iconic characters will contribute to its legendary history. This weekend is a continuation of our commitment to creating cultural moments and growing brand relevancy,” says Claire Terry, Senior Vice President, Disney Consumer Products, EMEA.
The celebration during the British Grand Prix will include product launches, Disney live entertainment, trackside experiences, and a series of brand activations, including store and transport takeovers throughout London. This will include seeing the flagship Disney Store on Oxford Street being transformed with a dedicated takeover and new products.
What do you think of the new products and experiences that are coming for the British Grand Prix? What are you most excited about? Share your thoughts and opinions in the comments below!
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