Hasbro, in collaboration with Disney Consumer Products, is unveiling Ultimate Grogu, a first-of-its-kind animatronic of the beloved Star Wars™ character, Grogu. The 1:1 scale premium animatronic Grogu is crafted for collectors, fans, and cosplayers, transforming the magic of Star Wars from screen to home.
“Our goal with Ultimate Grogu was to make fans feel like he’s truly part of their world,” said Adam Biehl, Head of Disney Action Brands at Hasbro. “Our design and development team spent hours studying how the character came to life in The Mandalorian series, striving to capture his personality and movements in a way that honors what Lucasfilm delivered in entertainment. Powered by our long-standing collaboration with Disney Consumer Products, we’re launching the most life-like, interactive, and expressive Grogu character Hasbro has ever created.”
The Ultimate Grogu product features built-in motors, sensors, and microphones to deliver over 250 animations and sounds. The animatronic boasts three different modes of play, which include endearing movements like waving, giggling and even “toddling” forward, in ways that make him incredibly life-like. Ultimate Grogu features premium materials, painstakingly crafted into screen-accurate details, such as his soft skin face and rooted hair, soft fabric robe, chainmail, cross strap, satchel, and beskar rondel armor inspired by the Star Wars: The Mandalorian and Grogu film, only in theaters starting May 22, and the Disney+ series.
Ultimate Grogu is available for pre-order now on Hasbro Pulse, Amazon, and Fan Channel retailers, with two pre-order options launching simultaneously. The first option with standard packaging will begin shipping in early 2027. For fans looking to receive sooner, a limited run of First Edition quantities featuring special edition packaging and a collector card will ship in late 2026.
Fans who purchase $15 of Hasbro Star Wars toys at Walmart will receive a $15 Fandango movie reward. This special offer is available in stores and online from 3/30 through 6/30, including all movie items and select fan figures. Additional information can be found HERE.
What do you think about these Star Wars: The Mandalorian and Grogu figures and the new Grogu animatronic? Are you a Star Wars fan? Let us know in the comments.
