Kith announces its new Star WarsTM -inspired collection of adult’s and kids’ apparel, accessories, and home goods in celebration of the 40th anniversary of Star Wars: Return of the Jedi. The collection will launch on Star Wars Day, May the 4th, at Kith shops globally and on Kith.com. On May 3rd, Kith will host a collection first-look and theater take-over in New York City.
Archival illustrations, graphics and movie posters were reimagined through Kith’s lens to create a range of designs with premium execution. Standouts in the collection include the Anniversary Varsity Jacket, Jedi Varsity Jacket, Stormtrooper Coaches Jacket, and C-3PO Quarter Zip pull-over. This collection marks the second collaboration between Lucasfilm and Kith.
“I love cinema, and some of my favorite memories are going to the theater with my friends growing up. Movies have shaped the way I see the world, and Star Wars especially has had a major impact on me. Being able to reimagine illustrations, graphics, and characters from their archive through my lens has been a dream come true.” – Ronnie Fieg
To celebrate the launch of the collection, Kith will host a special first-look event on May 3rd at the Village East by Angelika Theater in New York City. Kith will debut the collection one-day early with a full takeover of the theater that will evoke the spirit of when Star Wars: Return of the Jedi first debuted in 1983, with guests enjoying a screening of the film on the big screen, themed food and beverage, and more. Tickets to attend are free and will only be available via drawings exclusively on the Kith App. The drawings will go live tomorrow at 9AM EDT and close at 11:59PM EDT on Sunday, April 30th. Attendees will be selected by 12PM EDT on Monday, May 1st, and will be notified via email and on the Kith App.
“Collaborating with Ronnie and the Kith team across multiple Disney brands has allowed us to expand our storytelling and product offerings to today’s cultural pioneers,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at The Walt Disney Company. “Return of the Jedi is a film that is a vital part of the Star Wars identity, and Kith has captured the essence of this iconic film through a collection that is simultaneously nostalgic and modern, appealing to both global Star Wars fans and Kith consumers.”
“The Anniversary Varsity Jacket, crafted from heavyweight Italian Manteco wool fabric and fully satin-lined, features all-over Return of the Jedi-themed embroidery and patches complimented by Swarovski crystals. The Jedi Varsity Jacket is also satin-lined and is constructed with Italian Manteco wool fabric, highlighting green & red lightsaber patches and “For the Rebellion” embroidery on the front, as well as a prominent Yoda patch on the back. The Stormtrooper Coaches Jacket, crafted from custom woven tapestry jacquard, showcases an all-over stormtrooper design, Kith-branded metal snap closures on the front, and a Kith classic logo at the chest. The C-3PO Quarter Zip pull-over, made from premium 450GSM cotton fleece with a heavy stone wash, spotlights all-over artwork of C-3PO being worshipped by the Ewoks and is finished with a Kith-branded Excella zipper collar.
The collection is complete with a variety of accessories and decorative household goods, including cookie jars, wall posters, and wall clocks. The 100% ceramic character designs include a soft-touch finished Darth VaderÔ cookie jar, a metallic glaze-finished Stormtrooper cookie jar, and a custom glaze-finished Boba FettÔ cookie jar. The 36”x24” wall posters highlight Darth Vader, Yoda, and Japanese lettering Return of the Jedi designs. Gloss-finished wall clocks feature co-branded Millennium FalconÔ and Darth Vader–inspired designs. The headwear offering consists of custom Kith-branded and 59FIFTY New Era caps in a variety of premium fabrics, all highlighting galactic motifs and co-branding throughout.
The Star WarsTM | Kith Return of the Jedi Collection releases on Star Wars Day, May the 4th, at all Kith shops, 11AM CET on EU.Kith.com, 11AM EDT on Kith.com and the Kith App. The collection will also release at Kith’s shop-in-shops at Bergdorf Goodman, Hirshleifers, and Selfridges.
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