The East side of the World of Disney store at the Disneyland Resort’s Downtown Disney District has opened. With it comes a new entrance sign on the outside. Inside, there are new magical effects to be found. On top of the simplified and colorful sign on the outside, there are some magical fireworks effects to be found inside. Take a look at this video that DAPS MAGIC team member Caitlyn captured today.

The new effects come with a new look for World of Disney at the Disneyland Resort. While the entire store hasn’t re-opened yet, it is expected that it will be sometime later this fall. What do you think of the new look, sign, and effects for World of Disney? Let us know your thoughts in the comments below!