Disney Store Celebrates Grand Opening at New City Creek Center in Salt Lake City, Utah

DAPs Magic Disney News – PRESS RELEASE 

Guests Are Invited to Meet Mickey and Minnie Mouse — First 500 Guests Will Receive Free Mickey Ears

PASADENA, Calif., March 29, 2012 — On Saturday March 31, Disney Store will celebrate the grand opening of its award-winning new concept store at the all-new City Creek Center in Salt Lake City, Utah. Disney Store’s new design aims to deliver “the best 30 minutes of a child’s day” through immersive experiences, including a Disney Princess castle with magic mirror, translucent magical trees, Disney·Pixar CARS neighborhood, and the Disney Store Theatre, featuring the latest in Disney entertainment. The interactive shopping destination features magical experiences for Disney fans of all ages to enjoy.

In celebration, one lucky child will “unlock imagination” with a magical oversized lock and key and officially open the Disney Store at 10 a.m. on March 31 at the Salt Lake City store. Disney Store’s signature opening ceremony will take place every day at the Salt Lake City location, giving many more children an opportunity to create an unforgettable Disney Store experience. The first 500 guests to attend the grand opening celebration will receive free Mickey Mouse ears. From noon to 4 p.m. a meet and greet with Mickey and Minnie Mouse will take place in the mall’s center court, with an opportunity for guests to take photos with the characters*.

“Disney Store brings the magic of Disney to life every day in Salt Lake City,” said Paul Gainer, senior vice president of retail for Disney Store North America. “We’ve created an interactive shopping destination that offers technology-infused, customizable experiences for the entire family to enjoy.”

Since launching its new design in 2010, Disney Store has been transforming its stores into magical playgrounds to the delight of guests around the world. The highly anticipated Disney Store at City Creek Center is the first in the state with the new design concept. As guests look above in the store, they will see a unique skyline with iconic Disney storytelling scenes and Utah landmarks including the Capitol Building and Salt Lake City’s Liberty Park.

Further tailoring the Disney Store experience for Salt Lake City residents, Disney Store hired new cast members from the Salt Lake City community, giving local Disney fans the opportunity to work for a world recognized brand known for delivering the best in family entertainment.

Disney Store will donate 10 percent of grand opening day’s sales to the Make-A-Wish Foundation.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitterwww.twitter.com/DisneyStore to stay connected to your favorite destination.

For more information, please visit www.disneyconsumerproducts.com/press/us.

*Characters alternate every 30 minutes. Character appearances are subject to change or cancellation without notice.

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com,www.disneystore.co.ukwww.disneystore.fr and www.disneystore.de. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us atwww.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

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