Super Greeters Contribute to Bottom-Line Success at Walt Disney World Resort

DAPs Magic Disney News – PRESS RELEASE

LAKE BUENA VISTA, Fla., Sept. 21, 2011 – Guests from Brazil visited Walt Disney World Resort in record-breaking numbers this year, topping last year’s all-time high.

A big part of the success with international tour groups from Latin America – and Brazil in particular – has been the 54 Cast Members who serve as “Super Greeters” stationed throughout Walt Disney World Resort during the peak international travel months, which wind down at summer’s end.

The majority of this year’s ”Super Greeters” hail from Brazil and are all alumni of the Disney college program who were already well-trained in delivering exceptional guest experiences. The remaining “Super Greeters” are current Cast Members who speak fluent Portuguese or Spanish.

As cultural representatives, “Super Greeters” assist international tour groups in their common language with tips for visiting Disney Parks and Resorts and engage in conversation to share their culture with guests from all over the world. Besides delivering an amazing guest experience that leads to tour groups coming back to Walt Disney World Resort, “Super Greeters” help deliver record-breaking business results.

“While the ‘Super Greeter’ program at Walt Disney World Resort has a direct and positive impact on our business, the experience we deliver for Brazilian guests during the international travel season is also a win for everyone in Central Florida’s tourism industry,” said Dan Cockerell, vice president of Disney’s Hollywood Studios and Walt Disney World Resort’s executive champion for the ‘Super Greeter’ program. “Guests from Brazil who visit Walt Disney World Resort also purchase tens of thousands of room nights off property at nearby hotels, eat at local restaurants and visit attractions across the region.”

Cast Members serving as “Super Greeters” assisted international tour groups and shared facts about their culture with guests at all four of theme parks, Downtown Disney, and several resort hotels, including Disney’s All-Star Resort, Disney’s Port Orleans Resort, Disney’s Coronado Springs Resort and Disney’s Caribbean Beach Resort.

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