Disney gung-ho about Bollywood

Disney is in for a Bollywood flavour and as it gets ready to launch its Hollywood blockbusters in India, it is quickly sealing deals. The latest one being with the Shankar Ehsaan Loy trio for its Hollywood chartbuster 'High School Musical'.

"The creativity in India is great. We definitely wanted a Bollywood touch to 'High School Musical'," said Rich Ross, President, Disney Channel Worldwide.

Disney has recently tied up with Yash Raj Films for its animation movie 'Road Side Romeo'. Also on the cards are plans to produce movies out of India and the third in its famous American sequal – 'Cheeta Girls' will be produced right here.

Sources say that with strategic 14.9 per cent equity holding in UTV, many more movie projects are in the pipeline to be jointly undertaken.

"We do Mickey Mouse Club House. We have outlive action business here and we are bringing movies for production here," said Ross.

Indian asthetic is the thing that attracts colour and sound exciting things about India, which is inspiring Disney Channel original movies.

For the $36 billion media and entertainment conglomerate Walt Disney, India is an emerging market that has clocked a total of $600 million over the last one year and with plans to produce movies directly out of India, the global giant's interface has just begun.