Disney and Infomedia India join hands to launch kids

Walt Disney India has tied up with Infomedia India to launch a magazine for children. The magazine, called ‘Disney Adventures’, will be launched by October.

‘Disney Adventures’ is currently present in markets such as Australia and the US. The Indian version has been adapted to meet the requirements of Indian kids in the age group of 8-12.

The periodicity of this magazine targeted will be monthly. A source close to the development reveals that the content will be fun, hip-hop and will echo the voice of the ‘cool’. Though upbeat, the magazine promises to feature clean news for kids.

In the first issue, the magazine will feature content related to the popular Bollywood movie ‘Krrish’, other Disney movies, jokes, comic pages, gaming zones, computer and gadget write-ups, fashion, contests and other features which a child would be keen to read. It will have about 100 pages.

Plans are that the magazine ‘Disney Adventures’ will be priced at Rs 40; however, a final decision on the cover price is still to be taken. Walt Disney India and Infomedia India are also working out attractive subscription tariffs.

The magazine will be available at news stands and book shops.

Just recently, Disney India had forayed full throttle into merchandising with their ‘Power Rangers’ merchandise. And now, with ‘Disney Adventures’, the company will be able to extend its network in this country. 



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