Disney and Dude Perfect have announced a creative partnership. This new integrated creative partnership will combine Dude Perfect’s signature sports and comedy entertainment with some of Disney’s most beloved franchises and biggest cultural moments. The partnership will see Dude Perfect developing original content for its own channels that are inspired by Disney franchises and events. Some Dude Perfect content will also appear on Disney+.
Already, Disney and Dude Perfect have planned collaborations for the next year. This includes Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel Studios’ Avengers: Doomsday. This will include Avengers-themed content for its popular Overtime series.
The partnership will also give Disney access to some of Dude Perfect’s existing short-form library that will be distributed on Disney+, ESPN, and Disney social platforms.
“Disney has always been a place where great storytellers come to create, and Dude Perfect brings a distinctive voice and an inventive approach to everything they do,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company. “By building on our longstanding relationship, we’re able to give fans even more ways to experience and be part of the Disney stories they love.”
“We’ve been Disney kids forever, from wearing out the VHS tape of The Lion King to making core memories as a family at Disney World,” said Dude Perfect co-founder Garrett Hilbert. “Disney taught us to go big and dream, and that has shaped everything we’ve built. Now, we get to make more of those dreams come to life with the Disney team, and we can’t wait to bring our fans along for the ride.”
This new creative partnership builds on past collaborations between Disney and Dude Perfect. This included last year’s challenge to visit all 12 Disney Parks globally in under 75 hours. This was done in an attempt to break the world record. This adventure became their channel’s second-best-performing YouTube video upload in its first 24 hours. It generated more than 13 million views. Beyond the video itself, the accompanying fundraising campaign led to $1.2 million in donations to Make-A-Wish.
Dude Perfect has over 130 million followers and over 22 billion lifetime views. The brand has a growing entertainment business that includes original content, live touring, the Almost Athletes podcast, and consumer products. The announcement marks the latest expansion for the company as it extends into major franchises, live experiences, and new forms of entertainment.
What do you think of this new collaboration? Are you excited about the content that will come from it? Share your thoughts and opinions in the comments below!
