runDisney Signs Multi-Year Partnerships with Fitness Leaders Echelon and MISSION

Fans of runDisney have a new reason to look forward to the race events coming up in 2024 and beyond. Fitness industry innovators Echelon Fitness and MISSION have each signed multi-year sponsorships with runDisney that will provide exciting new opportunities to race participants.

The new agreements will mean that Echelon connected fitness equipment will be featured at runDisney races. The company will also be on hand at runDisney yoga events and will hold interactive demonstrations at race expos at both the Walt Disney World Resort in Florida and the Disneyland Resort in California. MISSION cooling solutions will likewise take a prominent place at runDisney events, with a showcase at the race expos on both coasts. MISSION cooling towels will be a perk given to race finishers when the weather is especially warm.

Nearing its 30th anniversary, the runDisney race series has become one of the most popular in the United States. The draw of fitness sprinkled with pixie dust has drawn over 170,000 runners each season, with four race weekends held annually at the Walt Disney World Resort and two at the Disneyland Resort. The race weekends offer a variety of distances to choose from, including a 5K, a 10K, a 10-miler or half-marathon, and various challenge events combining multiple distances. A health and fitness expo and yoga at select events round out the experience for participants.

About Echelon Fitness

LAKE BUENA VISTA, Fla. (Nov. 2, 2023) – Echelon Fitness has become runDisney’s newest sponsor, bringing its unique connected equipment, supportive community and on and offline experience to the popular race series starting in 2024.

Echelon, the global fitness, wellness and sports leader, signed a multi-year deal aimed at helping runDisney runners elevate their fitness and wellness journeys at all races at Walt Disney World Resort in Florida and Disneyland Resort in California. Through this new relationship, Echelon will feature its innovative connected fitness equipment on-site at runDisney races and have a presence at runDisney yoga events, plus offer interactive demonstrations at runDisney race expos.

“Our runDisney series combines the magic of Disney with the exhilaration of running, making it a one-of-a-kind experience for our participants,” said runDisney Vice President Adam Ball. “By teaming up with Echelon, we will be able to bring even more convenient and enjoyable fitness options to our runDisney community and fans.”

What began as a mission to make healthy living accessible has expanded into an extensive line of smart bikes, strength machines, rowers, treadmills and fitness mirrors connected to a thriving supportive community. Members have access to more than 1,500 live classes and thousands of on-demand workout classes led by professional trainers through the Echelon app. Members can track performance and progress in realtime, compete on the interactive leaderboard and explore more than 2,000 off-equipment workouts, including yoga, meditation, boxing and core strength. And they can compete head-to-head with themselves, instructors or virtually through Echelon’s recently-announced interactive platform called Echelon Worlds.

“Echelon is committed to helping our members reach and cross their finish line–so what better way to do this than working with runDisney,’’ said Echelon Fitness CEO Lou Lentine. “Through this new collaboration, we are excited about joining with our members and runDisney runners on their fitness journeys – from pre-training to post workouts and even using our connected fitness equipment for runDisney virtual races from the comfort of their own homes. We can’t wait to watch them cross these finish lines!”

For more information about Echelon Fitness, visit echelonfit.com

About MISSION

LAKE BUENA VISTA, Fla. (Nov. 2, 2023) – MISSION, a market leader in wearable cooling solutions, has become an official sponsor of the popular runDisney race series, adding even more “coolness’’ to races at Disney Parks.

MISSION, which signed a multi-year contract with runDisney, will showcase its broad range of innovative cooling products at runDisney race weekends at Walt Disney World Resort in Florida and Disneyland Resort in California.

“Magic and miles have always been at the heart of runDisney and by teaming up with MISSION cooling, we’re eager to bring a new level of cool innovation to the course,” said runDisney Vice President Adam Ball.

Established in 2008 by a world-renowned team of scientists, engineers, and world-class athletes, MISSION has pioneered innovative cooling solutions that not only address the immediate concerns of comfort and safety, but are also scientifically proven to improve efficiency and performance in the heat. Those will be especially useful for runDisney runners who will, for instance, get a MISSION cooling towel at the finish line of all races when the weather is unseasonably warm.

“The heat can be major threat to our health and performance, which is why we have been focused on creating wearable cooling solutions for the most active people for the last 15 years – from pro athletes to laborers to weekend warriors and everyone in between – in ways that improve their comfort, safety and performance in the heat and we look forward to doing the same thing with thousands and thousands of runDisney runners,’’ said MISSION co-founder and former pro football player Chris Valletta. “This collaboration with runDisney is another example of our commitment to bringing our scientifically proven cooling solutions to every race participant so they can experience the same benefits as millions have before them, helping to contribute to the most magical run experience ever.’’

For more information about MISSION cooling products, visit mission.com

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.