It was a strange opening weekend for the Walt Disney Animation Studios’ newest film, Strange World. The film appears to be an anomaly as it struggled to gather traction at the five-day weekend box office of Thanksgiving. As of now, the film will have garnered $18.6 million dollars at the box office over the course of five days. This is in contrast to Black Panther: Wakanda Forever which continues to show strength at the box office and brought in $64 million throughout the course of the weekend.
“This is a weak opening by Disney animation standards,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “At a cost of $180 million, plus marketing expenses, the film will finish in the red, even with good ancillary income.”
The less-than-strong opening weekend for Strange World has also been accompanied by a less-than-strong Thanksgiving weekend overall at the box office. Last year’s Encanto and House of Gucci boosted the box office. Last year the box office was at $142 million over the course of the weekend. This year it is at $125 million. This is a 10% decrease year to year. Traditionally, before the pandemic, a Thanksgiving weekend at the box office would come in somewhere around $250 million.
Strange World is about a “family of explorers, the Clades, as they attempt to navigate an uncharted, treacherous land alongside a motley crew that includes a mischievous blob, a three-legged dog and a slew of ravenous creatures.” During the film, “three generations of the Clade family who overcome their differences while exploring a strange, wondrous and oftentimes hostile world.”
Did you see Strange World? If so, what did you think? Will you be seeing it? Share your thoughts and opinions in the comments below!