Disney has launched a new business that is focused on developing residential communities. This will enable fans to literally live in the middle of a Disney community. These communities will include distinctively designed spaces, unique amenities, and world-renowned service. According to a release from Disney, the “master-planned communities are intended to inspire residents to foster new friendships, pursue their interests and write the next exciting chapter in their lives—all while enjoying the attention to detail, unique amenities and special touches that are Disney hallmarks.”
The first Storyliving by Disney community is being developed in Rancho Mirage, in the Coachella Valley. It will be called Cotino. This is the same region where Walt Disney once owned a house and would spend time with his family relaxing. More locations for future Storyliving by Disney communities are being explored.
“For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world,” said Josh D’Amaro, chairman, Disney Parks, Experiences and Products. “As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving. We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.”
For each Storyliving by Disney community, Disney Cast Members will operate the community association. This will bring the Disney company’s standard of high-quality guest service to the experience for those who live there. Some of the neighborhoods will also be specified for residents ages 55+. Club membership will allow residents access to experiences created by Disney. This includes wellness programming, entertainment options ranging from live performances to cooking classics, philanthropic endeavors, seminars, and a whole lot more.
At this time, prices have not been released. It also is unknown when exactly this project will be completed. DAPS MAGIC will continue to follow this story and provide updates as they become available. This will include reporting on the updates that happen as the concept turns into reality! More details can also be found at storylivingbydisney.com.
What do you think of Storyliving by Disney? Would you want to live in a Disney community? Share your thoughts and opinions in the comments below!