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Half of Households in the U.S. A. With Kids Under 10 Are Subscribed to Disney+

Since Disney+ launched last November, it has continued to be popular among families. Now, according to Ampere Analysis, just how popular Disney’s streaming service is with households in the U.S.A. is actually known.

According to Ampere Analysis, around 50% of households in the U.S.A. with kids under 10 are currently subscribed to Disney+. For homes with kids 18 and under, the number of subscriptions is around 42%. The data covers subscriptions through the first quarter of 2020.

With the coronavirus now keeping many kids home from school, it is quite possible that these numbers will go higher. The addition of Frozen 2 to Disney+ three months early could also help raise subscription numbers. This just adds to an already solid roster of family-friendly movies on the streaming service.

Disney+ is also doing well with 18-24-year-olds. According to Ampere Analysis, 41% of this age bracket have also subscribed to the Disney streaming service. The strong Marvel presence and also The Mandalorian have drawn this age group in.

As of February 3rd, Disney+ had nearly 29 million subscribers. It recently launched in India and will soon be launching in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland on March 24th.

Disney+ has been a bright spot for Disney during this health crisis that is caused by the coronavirus. It continues to draw in more subscribers as Disney fans have been unable to visit Disney parks or stores around the globe. Just how well it does in the coming months and years could be impacted by production schedules that are also being impacted by the coronavirus.

What do you think of Disney+? Are you a subscriber? If you are, what is your favorite program on it? Share your thoughts in the comments below!



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