DAPs Magic Disney News – PRESS RELEASE
EMERYVILLE, Calif. – February 5, 2013 – LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced the release of interactive eBooks from Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, as part of LeapFrog’s new third-party developer program for its award-winning platforms. “Doc McStuffins: Rundown Racecar” and “Wreck It Ralph: Sugar Rush” were developed and produced by Disney Publishing Worldwide for LeapFrog and are available for purchase in the “Just for Fun” section of the LeapFrog App Center for the kid’s learning tablets, LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™ and LeapsterGS™.
“We are excited to offer the many talented independent content developers and gaming studios the opportunity to develop new interactive games and apps for the millions of connected LeapFrog platforms around the world,” said Greg Ahearn, chief marketing officer at LeapFrog. “The highly experienced team at LeapFrog and Disney Publishing worked closely to ensure these eBooks offered kids truly unique reading adventures. We will continue to work with brands such as Disney to provide new and unique ways to engage kids on our award-winning learning platforms.”
The new interactive eBooks, “Doc McStuffins: Rundown Racecar” and “Wreck It Ralph: Sugar Rush,” are available in the LeapFrog App Center and features activities that immerse readers in the storyline and give them an opportunity to be part of the story. In “Doc McStuffins: Rundown Racecar” kids will grab their magic stethoscopes and help Doc McStuffins tune up a toy car while experiencing a valuable lesson on the importance of getting enough rest. “Wreck It Ralph: Sugar Rush” is a high-energy kart-racing adventure that introduces kids to compassion.
“We are very excited to be one of the first third-party developers to create content for LeapFrog’s platforms,” said Lyle Underkoffler, VP, digital media, Disney Publishing Worldwide. “Leveraging Disney’s collection of timeless stories, our work with LeapFrog allows us to offer millions of children the chance to interact with characters they know and love through new innovative interactive experiences.”
The new eBooks from Disney Publishing Worldwide join LeapFrog’s vast library of learning games, eBooks, videos, music and more that have been reviewed and approved by LeapFrog’s highly experienced team of educational experts.
Availability
“Doc McStuffins: Rundown Racecar” and “Wreck It Ralph: Sugar Rush” eBooks are available for purchase (MSRP $5.00, for children three years and older) in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and LeapsterGS.
LeapPad1 (MSRP $79.99, for children ages 4-9), LeapPad2 (MSRP $99.99, for children ages 3-9), Leapster Explorer (MSRP $59.99, for children ages 4-9) and LeapsterGS (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com.
For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and other LeapFrog products, visitwww.leapfrog.com.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning atwww.leapfrog.com.
TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines with over 700 million products sold each year. Disney Publishing Worldwide consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints, including Disney Book Group in the U.S., Disney Libri in Italy, and Disney Libros in Spain. DPW publishes a range of children’s magazines globally, including Topolino, Le Journal de Mickey, and Donald Duck, as well as Disney kids magazines in the U.S., which include Disney Princess and Phineas and Ferb. Disney English is DPW’s English language learning business, which includes Disney English learning centers in China and a worldwide retail licensing program. DPW’s digital products include bestselling eBook titles as well as original apps. Headquartered in Glendale, California, Disney Publishing Worldwide publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.
