Walt Disney World® & Disney Store Bring Disney Magic to San Juan, Puerto Rico with Fun-Filled Family Events Oct. 7-8, 2011

DAPs Magic Disney News – PRESS RELEASE

Walt Disney World® to ‘Let the Memories Begin’ as Disney Store ‘Unlocks Imagination’ at Plaza Las Americas

SAN JUAN, Puerto Rico–October 05, 2011–Disney Store and Walt Disney World Resort® will begin making magical memories at Plaza Las Americas in San Juan, Puerto Rico with two great fun-filled family events. Beginning Friday Oct. 7, 2011, Disney will celebrate the final stop of the hugely popular Disney Parks’ “Let the Memories Begin” US Tour and kick-off the grand opening of Disney Store’s brand new innovative store that promises to deliver “the best 30 minutes of a child’s day.” World renowned Puerto Rican boxer Tito Trinadad and his family will help “unlock imagination” at the opening ceremony of the Disney Store. Families will walk into an interactive photo experience in the mall’s center court, and to make the occasion even more memorable they will be able to hug and take photos with beloved Disney characters on Oct. 7 & 8 (12pm to 7pm).

Walt Disney World invites Puerto Rico families to “Let the Memories Begin” with picture-perfect moments in the interactive photo booth. The tour consists of a virtual photo experience for the entire family that magically transports guests to the most iconic Walt Disney World landmarks using photography. Picture yourself and your family in front of an iconic Disney setting such as Cinderella Castle, the centerpiece of Magic Kingdom at Walt Disney World Resort nearly 1200 miles away. Before Puerto Ricans actually head to Florida to make magical vacation memories, they’ll discover themselves in photos that make it look as though they are basking in Magic Kingdom fun! Guests can visit www.LettheMemoriesBeginTour.com now to learn more about “Let the Memories Begin” celebration and to upload and create a virtual in-park Disney photo memory.

Disney Store unveiled its award winning concept store in 2010, and continues to open the unique family shopping destination in major cities worldwide. Now families in Puerto Rico will be able to enjoy a touch of Disney magic every day in the 4,500 square-foot store. The all-new Disney Store features immersive Disney-themed experiences incorporating state-of-the-art technology. While visiting Disney Store, guests will encounter a Disney Princess castle with magic mirror, translucent magical trees showcasing Disney animation, and a Disney●Pixar CARS-branded neighborhood. Families following the glittering blue Pixie path throughout the store will be led to the Disney Store Theatre where they can select from a variety of Disney entertainment including film clips, music videos, and classic animation, and view it on a 12-foot long curved high definition screen. The custom skyline bordering the store features iconic Disney moments and Puerto Rico landmarks including the Casa De España Fountain, Fort San Felipe del Morro (“El Morro”), the Hotel El Convento and Paseo La Princesa.

All the fun kicks off Friday, Oct. 7 at 11 a.m. with the Disney Store grand opening celebration at Plaza de Las Americas, 525 Ave Franklin Delano Roosevelt. The first 250 guests to enter Disney Store will receive free Mickey ears.

With each new store opening in the United States and Canada in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation.

For more information, please visit www.disneyconsumerproducts.com/press/us

Walt Disney World Resort is a contiguous 40-square-mile, world-class entertainment and recreation center featuring four theme parks (Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 34 resort hotels (24 owned and operated by Walt Disney World, includes seven Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney’s Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney, an entertainment-shopping-dining complex. Walt Disney World Resort is also included in vacation packages of Disney Cruise Line. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971. Open daily, year-round. For complete information about Walt Disney World Resort including high-resolution, downloadable video and photography, please visit our all-new web site serving professional journalists www.wdwnews.com/press/us. First-time users may create an account by visiting www.wdwnews.com/sign-up/press/us and using PASSPHRASE disney PASSKEY: magic.

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com andwww.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visitwww.disneyconsumerproducts.com/press/us/disneystore or follow us atwww.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

Book your next Disney trip through DAPS MAGIC’s travel partner Mouseways Travel! Let Mouseways focus on the details so you can focus on enjoying the magic! Book your next Disney trip at

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