Disney Channel Rules Summer Primetime

Like most movie musicals, High School Musical 2 had a very happy ending — for Disney Channel this summer.

The network, buoyed by the cable-record-shattering sequel to High School Musical, won the primetime summer ratings race, according to Nielsen Media Research data released Tuesday.

Disney Channel averaged a 2.5 household rating this summer, up 9% from last summer’s 2.3, placing it No. 1 among basic-cable networks in primetime, according to a Disney ABC Cable Networks analysis of Nielsen data. Disney Channel’s High School Musical 2’s debut on Aug. 17 scored a 10.2 rating and attracted 17.2 million viewers, making it basic cable’s most-watched telecast of all time.

Finishing second was USA Network, which posted a 2.2 rating, down 8% from a year ago. Turner Network Television ranked third in primetime this summer, with a 2.0 rating, down 9%, 

All told, Disney Channel officials said the network notched the largest summertime audience in primetime for any cable network, averaging 3.1 million viewers. That bested the previous record-holders, USA and TNT in 2006 and 2005, respectively, by 7%.

TBS was fourth for summer 2007 with a 1.4 rating, flat versus the corresponding year-earlier period.Lifetime Television and Fox News Channel were tied for fifth, with each garnering a 1.3 rating this summer. Lifetime was down 13%, while FNC was flat.

ESPN, Cartoon Network and Hallmark Channel were knotted in a seventh place tie, all with a 1.2 primetime average. ESPN and Hallmark both dipped 8%, while Cartoon Network was down 14% when compared with last summer.

Next in the primetime rankings were Nick at Nite, A&E Network and Court TV, all of which averaged a 1.1 rating. Nick at Nite dropped 15%. A&E was up 22%, while Court TV saw a sizable 38% gain.

They were followed in turn by Discovery Channel, HGTV, FX, Spike TV and Sci Fi Channel, with a 1.0 rating each. All five networks were flat in primetime households compared with last summer.

Among all-news networks, CNN was down 13%, to a 0.7, while MSNBC saw a gain of 67%, to a 0.5 rating.

The 2007 summer period as defined by Nielsen, ran from May 28 to Aug. 26, compared with the May 29 to Aug. 27 span last year.

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Mr. DAPs

Hi, I'm Mr. DAPs, the Founder, and Editor in Chief of DAPS MAGIC! I can be regularly found at Disneyland with my hat and bow tie taking pictures and simply enjoying the Happiest Place on Earth. I'm also the weekly host of GEEKS CORNER and your Disney reporter for DISNEY REPORTER on DAPS MAGIC's YouTube channel. I am also now honored to announced that I'm a Brand Ambassador with Her Universe! Find me on Twitter and Instagram. as I'd love to connect with you. Make sure and say hi!

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