Walmart has kicked off the holiday season, and fans of The Muppets have lots of reasons to pay attention! This year, Walmart has partnered with The Muppets to promote its holiday offerings. The focus of this partnership is helping consumers discover what Walmart has to offer during the holiday season. The idea is that even Scrooge can find gifts, brands, and value at Walmart. This is done by recreating the opening song from The Muppet Christmas Carol.

The A Who Knew Carol brings to life the opening number from The Christmas Carol, with a few changes. The result is quite charming, however. It sees Gonzo and Rizzo returning to their roles from the original film, along with Kermit the Frog, Miss Piggy, and Pepé the King Prawn. Walton Goggins appears as Ebenezer Scrooge, and Stephanie Beatriz takes on the role of Scrooge’s niece. The following video was released for this campaign:

“‘A Who Knew Carol’ brings Walmart’s holiday campaign to life in a way that’s playful, memorable and full of unexpected surprises all season long,” said William White, chief marketing officer for Walmart. “By pairing the enduring charm of The Muppets with Walton Goggins’ humor, we’re showing that Walmart can surprise customers with the brands, gifts, deals and convenience they need to make the season even more joyful.”

The new campaign comes as a pleasant surprise for fans of The Muppets who are hoping for an announcement about a series pickup for The Muppet Show after a special of the iconic show was released earlier this year with Sabrina Carpenter as the celebrity guest. This was executive produced by Seth Rogen, who also appeared in the show. It was an immediate hit with fans who have been clamoring for a full series. This would undoubtedly be a very merry Christmas present from The Muppets Studio.

In the meantime, this Walmart holiday campaign promises more videos and social content throughout the holiday season. This will bring Walmart’s holiday assortment to life – from must-have gifts and exciting finds to quality that makes shoppers stop and say, “Who Knew?”

What do you think of this promotional video? What other videos do you hope will be a part of this campaign? Will you be shopping at Walmart because of it? Share your thoughts and opinions in the comments below!