On this day in 1930, the first contract for licensed Disney merchandise was signed to combat a growing market of bootleg products. Roy O. Disney signed a deal with the M. George Borgfeldt Company to sell toys and figurines of Mickey and Minnie Mouse. Disney would receive royalties of 2 1/2% on items costing 50 cents or less and 5% for more expensive items. Unfortunately, it was hard for the small Disney Studio to regulate the quality of the products. [95 years ago in 2025]
Mr. Daps is the Founder and Editor in Chief of Daps Magic! Find Mr. Daps regularly at Disneyland with his trilby and bow tie taking pictures and simply enjoying the Happiest Place on Earth. He is the weekly host of Geeks Corner and your reporter for all that Disney And Positive Stuff. Find videos of all of that one the Daps Magic YouTube channel. Mr. Daps is also a Brand Ambassador with Her Universe! Find Mr. Daps on Twitter,Instagram, and Threads! If you see Mr. Daps in the parks, be sure and say hi!