Hulu’s Chief Marketing Officer Kelly Campbell has been promoted to the role of president of the streaming service. The announcement was made by Kevin Mayer, Chairman of Disney’s Direct-to-Consumer & International (DTCI) segment. In her new role, Campbell will now report directly to Mayer.

“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Mayer. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”

In this new role, Campbell will be responsible for Hulu’s on-demand and live streaming endeavors. She will also be working closely with Disney’s television and film studios to bring new content to Hulu. She will also work with other Disney Direct to Consumer & International (DTCI) as Hulu integrates its operations with the rest of DTCI.

“This is a time of extraordinary growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”

While in her role as Chief Marketing Officer, Campbell was responsible for subscriber growth; brand, content and business-to-business marketing; creative development; research and insights; and viewer experience. Before working at Hulu, she worked for 12 years with Google in various marketing capacities. Throughout her career at Hulu, she has received multiple awards for her successes.