Disneyland Castle

Disney Parks Considering Non-Peak Season Ticket Pricing

Disney Park goers have felt the change of the latest Annual Passport price increase. Both the Walt Disney World Resort and Disneyland Resort saw several changes when it came to prices and passport perks, on Sunday. In a recent article from Yahoo! Finance, the Walt Disney Company has taken into consideration the idea of off-peak ticket prices for the parks.

Though this concept is not official nor has it been passed, the article goes on to say that the company is “considering switching to demand-based pricing at its domestic parks, where tickets would cost less or provide added benefits on slower days and cost extra or come with more restrictions on dates when there tend to be too many people.”

Bob Chapek, Walt Disney Parks and Resorts Chairman, told Yahoo!, “We have to look at ways to spread out our attendance throughout the year so we can accommodate demand and avoid bursting at the seams.”

Chapek also noted that inflating the ticket prices over the years is not doing much to solve the problem with crowds. Disney aims to keep the park experience “within the reach” for middle-class families.

With the expansion of new entertainment and attractions, both resorts have in fact seen record numbers in attendance.

This week, Disney will begin surveying previous visitors to gauge their reactions to different variable pricing options. Mr. Chapek said that finding ways to “steer demand” through ticket options was critical but that he has no predetermined conclusions about how exactly the company will do it or when.

Over at Disneyland Paris, tier pricing is said to an ongoing option. Rates for the theme park start at about $64 for the “low season” and around $94 for a ticket that can be used during any crowd level.

Currently both resorts in the United States are set to have several expansion projects. Beginning next year, the newly announced Star Wars themed lands will break ground.

Do you think that the Disneyland Resort and Walt Disney World Resort could benefit from having lower ticket prices in the off-season?