Infiniti, Disney, and ALLTEL are First Recipients of the PointRoll Beanie Awards

FORT WASHINGTON, Pa., March 29, 2005 (PRIMEZONE) — PointRoll Inc., a leader in rich media technology and service, announced today the launch of a new client recognition program, the PointRoll Beanie Award. The winners of the first Beanie Awards went to Infiniti in Black by Infiniti (True Agency — creative and media agency); Disney’s Affordability (Arc Worldwide -Chicago — creative agency; Avenue A — media agency); and ALLTEL’s Add a Line (Think Interactive — creative agency; The Martin Agency — media agency). To view the winning creatives, go to:

The Beanie Award is aptly named for PointRoll’s signature product, FatBoy, who wears a propeller beanie cap. The award recognizes the top three performing campaigns that achieve the highest interaction rates on a monthly basis. An interaction rate is defined as when an Internet user is shown a PointRoll ad and then mouses over and interacts with the brand.

Ben Gladstone, account director for Arc Worldwide said Disney Yellow Shoes Creative Group and Arc Worldwide are excited to be recognized for the success of the Disney Affordability campaign. “PointRoll technology was a catalyst in helping to deliver our message and inspire online exploration of Disney’s vacation offerings,” Gladstone said. “With this campaign, we met our two primary objectives: driving greater awareness with breakthrough creative and enticing prospective guests to begin the vacation-planning process.”

“True Agency is extremely pleased with the consumer response,” said Christopher Davis, creative director for True Agency. “Thanks to PointRoll technology, we were able to feature a cinematic preview of our short films, airing exclusively on the Infiniti in Black website ( The virtual cine-screen, that expanded from our flash banners, successfully enticed viewers to enter a very rich and evocative brand content experience. As a result, Infiniti in Black campaign’s click-through success has exceeded our client’s goal several times over.”

“We are thrilled to be the recipient of the Beanie Award for the ALLTEL campaign. By combining the creative and media plans with PointRoll technology, we were able to achieve metrics that were beyond our expectations,” stated Scott Young of Martin Agency. “The FatBoy banner proved to be a valuable unit that worked cohesively with ALLTEL’s media plan and objectives.”

“Rich media allows advertisers to measure the branding impact of their ad unit well beyond the impression and click data available through a standard banner,” said Mitch Rose, vice president of marketing at PointRoll. “The Beanie Awards will help focus the industry on rich media metrics.”

About PointRoll, Inc.

PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content — without disrupting the user’s online experience. PointRoll’s proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll’s rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit

PointRoll, Inc.
Mitch Rose
(215) 283-2700 ext. 114

Source: PointRoll, Inc.