Tag: Serena Williams
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The ESPYS and ‘In The Arena’ Showcase Serena Williams on ESPN
Serena Williams can’t pinpoint the first time she watched ESPN… but she knows it’s always left a mark on her mind. “I just remember that [jingle] ‘da-da-da, da-da-da.’ And that’s kind of seared in my memory,” Williams said. “It’s just something I’ve always watched. It’s just something that’s always been around.” This week, Williams will…
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ESPN Celebrates 40th Anniversary with Record Ratings
Live sports have been a cornerstone of ESPN’s programming since September 7, 1979, when the network’s first viewers tuned in to watch a professional slo-pitch softball game between the Kentucky Bourbons and the Milwaukee Schlitzes. To commemorate its 40th anniversary, ESPN has launched a multiplatform lineup of content spotlighting the network’s biggest moments, including a…