Adventure Way at Disney Adventure World

Disneyland Paris President Natacha Rafalski Shares About Disney Adventure World Opening

Disneyland Paris is about to undergo a major change. While there has been work happening for years, on March 29th, the second park at Disneyland Paris will be rebranded. With this change from Walt Disney Studios to Disney Adventure World will also come the opening of new experiences at the second park, effectively greatly expanding it.

The rebranding will expand the park’s reach and the number of stories being told. As guests walk down Adventure Way and enter World of Frozen, they will be immersed in some of their favorite stories from The Walt Disney Company. There will be new attractions from the Frozen and Tangled films. There will be 14 new dining locations. On top of that, there will be Adventure Bay with its new nighttime spectacular. During the Celebration in Arendelle show, guests will see Olaf come to life, thanks to the magic of robotics!

Ahead of the opening of Disney Adventure World, Disney has released an interview with Natacha Rafalski, the President of Disneyland Paris. Check out what she has to say about this milestone in the history of Disneyland Paris here:

On Mar. 29, the resort’s second park will officially become Disney Adventure World, with World of Frozen as its centerpiece. How did you determine which Disney stories and franchises would best resonate with guests across the EMEA region?

Our strategy was driven by two key pillars: the proven emotional power of our franchises and our ambition to introduce new stories that complemented those already featured in Disneyland Park at Disneyland Paris. We chose franchises like Frozen, Marvel, and The Lion King because they offer something for everyone, from young children and families to adult fans. While Pixar already has a beloved presence in both our parks, we recognized that Frozen and Marvel have become absolute cultural phenomena that particularly resonate with our European guests. By pairing these with The Lion King, a story that holds a unique, almost sacred place in the hearts of Europeans, we’ve created a perfectly balanced ecosystem of stories.

World of Frozen at Disneyland Paris
World of Frozen at Disneyland Paris

While Disneyland Park, our first theme park in Paris, remains the home of classic, timeless storytelling, Disney Adventure World is designed as a place where guests literally step into the stories they know and love. We wanted to move beyond watching the story to living within the familiar environments seen on screen. Whether it’s wandering the streets of Arendelle or immersing yourself in the high-tech world of the Avengers, we are inviting our guests to fully dive into the cinematic worlds they have seen on screen, providing a fresh, distinct contrast to our first park.

These stories clearly travel well beyond their original markets. What does their global appeal say about the enduring strength of Disney’s franchises?

It proves that our stories speak a universal language. Disney’s strength lies in building on themes that are foundational to the human experience: the importance of family and self-discovery in Frozen, the values of heroism and leadership in Marvel, or the responsibility and circle of life in The Lion King.

When you combine those themes with relatable characters and unforgettable music, you create a shared cultural touchstone. These stories connect people across generations and borders, creating an emotional bond that remains vibrant decades after a film’s release.

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