One of the most amazing new things in recent years in Las Vegas is the Sphere. Both inside and out, it is an incredible visual spectacle. This became even more incredible this week when LEGO Group and Sphere Studios turned the Sphere into a LEGO Star Wars version of the Death Star! This comes as part of the celebration of the announcement of LEGO SMART Play, which will debut with three LEGO Star Wars sets.
As part of the celebratory event for LEGO SMART Play, fans at the Sphere were able to hop into the cockpit of a giant X-Wing that had been built in LEGO form. They were then able to experience a recreation of the iconic trench run from Star Wars: A New Hope that was on the 366-ft Exosphere and then take down the Death Star live! This was a Star Wars experience like no other! This was the first time an interactive game was programmed with the Exosphere – the world’s largest LED screen.
New York Giants quarterback Jaxson Dart was one of the invited guests who hopped into the cockpit to fight against the Empire and take down the Death Star. He took a seat in the LEGO Star Wars-inspired X-wing cockpit as he mastered the trench run and embraced the SMART Play-enabled LEGO Star Wars experience.
“I’ve been a massive Star Wars fan my entire life – from dressing up as Anakin Skywalker at my childhood birthday party to my on-field look inspired by his character,” said Dart. “Tonight, I felt like a kid again, stepping into the giant LEGO X-Wing and lighting up the Las Vegas skyline in honor of my favorite movies. I’m thrilled to be here celebrating the future of LEGO Star Wars and to share my passion for that galaxy with the next generation of Star Wars fans.”
The interactive experience is part of the celebration of the launch of LEGO SMART Play. This is set to be the most significant evolution of LEGO since the 1978 introduction of the LEGO Minifigure. The new system is powered by the innovative LEGO SMART Brick. This is packed full of new technologies that helpsbring creations to life like never before. LEGO SMART Play will be launching on March 1, 2026, in select markets with LEGO Star Wars.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: “LEGO SMART Play™ marks an exciting new chapter in the LEGO Group’s story; one where creativity, technology, and imagination come together like never before. Showcasing our latest innovation via an incredible experience on Sphere in Las Vegas allowed us to celebrate play on an extraordinary scale by bringing the Star Wars galaxy to life, in alignment with our friends at Disney Consumer Products and Lucasfilm. This experience captures the essence of what the LEGO brand has always stood for: inspiring builders of all ages to create, explore, and push the boundaries of what’s possible!”
LEGO SMART Play All-in-One sets from LEGO Star Wars will be available for pre-order starting on January 9th and available to purchase starting on 1st March at LEGO.com, LEGO Stores, and select retailers. More information about LEGO SMART Play can be found at lego.com/smart-play.
