Disney’s newest animated feature, Wish, has crossed a milestone at the box office. It is one that Disney most likely wished it had crossed much earlier. Globally, Wish has now crossed the $100 million mark at the box office. There is still quite a ways to go for this movie to go to make Disney a profit. The film reportedly cost between $175 and $200 million to make.
The film has been getting mixed reviews from both fans and critics. On Rotton Tomatoes, the movie is getting 48% critics score and 81% audience score. As of Sunday, the film had made $49,412,846 at the domestic box office and $56,100,000 at the international box office. This helped it eke past the $100 million mark globally.
However, this slow start may not be the end of this box office story. The film has not opened in Italy, Australia, Japan, Korea, or Brazil yet. It also could see a resurgence during the holidays when families often have extra time out of school to go see movies. Couple this with the family themes in the film and the tradition of seeing a Disney film at the time, there could be hope. There also could be an Elemental effect for this film as well. The Pixar film started quite slow at the box office but just continued to grow slowly, eventually turning it into a success.
Disney continues to use its different arms of the company to promote the film. Asha, the main character in Wish, can be seen meeting with guests in several Disney theme parks. A Beacon of Magic moment is shown at EPCOT on Spaceship Earth at Walt Disney World Resort. At the Disneyland Resort, a pre-show to World of Color – ONE promoting the film is currently being shown as well. This is on top of the merchandise and other more traditional marketing techniques used to promote films.
Disney’s Wish Official Description
Walt Disney Animation Studios’ “Wish” is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force—a little ball of boundless energy called Star. Together, Asha and Star confront a most formidable foe—the ruler of Rosas, King Magnifico—to save her community and prove that when the will of one courageous human connects with the magic of the stars, wondrous things can happen. Featuring the voices of Academy Award®-winning actor Ariana DeBose as Asha, Chris Pine as Magnifico, and Alan Tudyk as Asha’s favorite goat, Valentino, the film is helmed by Oscar®-winning director Chris Buck (“Frozen,” “Frozen 2”) and Fawn Veerasunthorn (“Raya and the Last Dragon”), and produced by Peter Del Vecho (“Frozen,” “Frozen 2”) and Juan Pablo Reyes Lancaster Jones (“Encanto”). Jennifer Lee (“Frozen,” “Frozen 2”) executive produces—Lee and Allison Moore (“Night Sky,” “Manhunt”) are writers on the project. With original songs by Grammy®-nominated singer/songwriter Julia Michaels and Grammy-winning producer/songwriter/musician Benjamin Rice, plus score by composer Dave Metzger, “Wish” opens only in theaters on Nov. 22, 2023.
What do you think of Wish? Have you seen it yet? Are you going to? Do you think it will see its box office growth follow the path that Elemental took? Share your thoughts and opinions in the comments! We’d love to hear from you!