This week Disneyland President Ken Potrock gave an interview to the Orange County Register about the future of Disneyland’s membership program after the end of the Annual Pass program. Following the interview, it appears that surveys about a future Passport program have begun to arrive in email boxes.

Ken Potrock said the following in the interview:

We’re going to use this time as an opportunity to develop new offerings and a new way to think about the business given the situation we find ourselves in.

We’re trying to understand: What do people want in this new world? When do they want to access our parks? How frequently do they want to access our parks? With what level of spontaneity? With what level of value? All of those kinds of things and many more.

There’s nothing off the table as we begin to think about things that are important for people. Whether it’s the number of times that they visit on a product offering. Whether it’s when. Is it midweek or weekend? Is it morning or afternoon? Is it day-part oriented? It’s all of those kinds of things that we’re incredibly curious to hear back from the guests about.

This is not designed to limit choice and flexibility. It’s designed to enhance choice and flexibility. People may say, ‘Here’s how I’ve always used it.’ People may say, ‘Here’s what I bought, but I didn’t quite use it and optimize it.’ People may say, ‘I have a different family structure or my financial situation is different. I would love to do it a little bit differently than I’ve done in the past.’ What we’re hoping to be able to provide is the choice and flexibility for all of those different evolving states.

The survey showing up in people’s email boxes that could give a hint as to what is coming in the future for those who want to have a pass. The surveys cover both different Passport options and also different types of tickets. In all cases, reservations are required it appears moving forward. This is consistent with what is currently being done in Florida. It should be noted that these are just survey options and not anything that is officially being sold by Disneyland right now. Surveys are used to gather data so anything could change. It also should be noted that there could be more surveys and options than shown on this post.
Here are some of the options on the survey currently:
$1,399 Passport
  • Passholders can make up to 6 reservations at a time.
  • Reservations can be made 90 days in advance.
  • 2 blockout day tickets are included.
  • No Anytime Reservations included.
  • Most of June, July, and weekends are blocked out.
  • 30% discount on merchandise.
  • 10% discount on food.
  • 20% discount for special event tickets.
  • Parking is included.
  • MaxPass not included.
  • PhotoPass included.
  • There would be a dedicated entrance.
  • There would also be a “Rewards Program.”

This plan encourages weekday visits but is blocked out most of June, July, and also Christmas/New Years Week it appears. It also is worth noting that in this case the price is same for both adults and children.

$1,200 Passport

  • Passholders can make up to 2 reservations at a time.
  • Reservations can be made 90 days in advance.
  • 2 Anytime Reservations included.
  • 2 blockout day tickets are included.
  • This version has many weekends available and not blocked out with it appears some major holiday times being blocked out.
  • 30% discount on merchandise.
  • 20% discount on food.
  • No discount for special event tickets.
  • Parking is not included.
  • MaxPass is included.
  • PhotoPass included.
  • There would not be a dedicated entrance.
  • There would not be a “Rewards Program” eligibility.

This option is quite similar to the first one however, there is no children prices included with this survey page. This option also appears to have fewer blockout dates with many weekends being included.

$999 Passport #1

  • Passholders can make up to 2 reservations at a time.
  • Reservations can be made 60 days in advance.
  • 4 Anytime Reservations included.
  • 1 blockout day ticket is included.
  • Most of June, July, and weekends are blocked out.
  • 30% discount on merchandise.
  • 10% discount on food.
  • No discount for special event tickets.
  • Parking is not included.
  • MaxPass not included.
  • PhotoPass not included.
  • There would not be a dedicated entrance.
  • This would not be a part of a “Rewards Program.”
  • Children price for this passport is $899

$999 Passport #2

  • Passholders can make up to 4 reservations at a time.
  • Reservations can be made 90 days in advance.
  • 6 Anytime Reservation days included.
  • 1 blockout day ticket is included.
  • This passport has fewer blackouts dates and allows visits on most weekends.
  • 10% discount on merchandise.
  • 30% discount on food.
  • 20% discount for special event tickets.
  • 20% discount for parking.
  • MaxPass included.
  • PhotoPass included.
  • There would be a dedicated entrance.
  • There would not be access to a “Rewards Program.”
  • The children price for this passport is $809.

$799 Passport

  • Passholders can make up to 6 reservations at a time.
  • Reservations can be made 60 days in advance.
  • No anytime reservations are available.
  • 2 blockout day tickets are included.
  • This pass allows few blockout dates other than it appears to be holidays.
  • 20% discount on merchandise.
  • 30% discount on food.
  • No discount for special event tickets.
  • 20% Discount on Parking
  • MaxPass included.
  • PhotoPass included.
  • There would not be a dedicated entrance.
  • There would also not be a “Rewards Program.”

$599 Passport #1

  • Passholders can make up to 4 reservations at a time.
  • Reservations can be made 60 days in advance.
  • 4 Anytime Reservations may be held.
  • 1 blockout day ticket is included.
  • Most of June, July, holidays, and weekends are blocked out.
  • 50% off for 2 Friends & Family tickets.
  • 10% discount on merchandise.
  • 10% discount on food.
  • 20% discount for special event tickets.
  • Parking is not included.
  • MaxPass is included.
  • PhotoPass is included.
  • There would be a dedicated entrance.
  • There would not be a “Rewards Program.”
$599 Passport #2
  • Passholders can make up to 6 reservations at a time.
  • Reservations can be made 120 days in advance.
  • 6 Anytime Reservations included.
  • 2 blockout day tickets are included.
  • There are significant blackouts for big chunks of time on this one but there are also some weekends available.
  • 20% discount on merchandise.
  • 20% discount on food.
  • 20% discount for special event tickets.
  • 50% discount on parking.
  • MaxPass not included.
  • PhotoPass included.
  • There would be a dedicated entrance.
  • There would also be a “Rewards Program.”

$399 Passport

  • Passholders can make up to 4 reservations at a time.
  • Reservations can be made 60 days in advance.
  • 6 Anytime Reservations can be made per year.
  • 1 blockout day ticket is included.
  • Most availability for this passport option is traditional non-peak times.
  • 10% discount on merchandise.
  • 20% discount on food.
  • 20% discount for special event tickets.
  • Parking is included.
  • MaxPass not included.
  • PhotoPass not included.
  • There would be a dedicated entrance.
  • There would not be a “Rewards Program.”

It should be noted that surveys are for gathering information. Anything that is in these surveys could become a part of a future Passport system or it could just be something that is there to gain information about consumer insights. It is quite likely that the future Passport/Membership Program will pull from elements that are included here but also be something different as well.

https://twitter.com/imaginat1on/status/1352803919479468032?s=20

https://twitter.com/imaginat1on/status/1353012763400892416?s=20

What would be your ideal Passport moving forward? How much would you pay for it? Share your thoughts and opinions in the comments below!