LAS VEGAS, NV (June 19, 2013) — It was a heroic win at the 2013 LIMA Licensing Excellence Awards for Marvel Entertainment, LLC as its Marvel’s The Avengers walked away with “Best Film, Television, Celebrity or Entertainment Program of the Year.” The prestigious award recognizes licensing excellence, creativity and innovation for entertainment properties supported by a feature film or television show. This award follows a series of accolades for Marvel in the past several months marked by a “Best Boy’s Toy” award for Marvel and Hasbro’s Web Shooting Spider-Man at the U.K. Toy Fair and a nomination for Marvel’s The Avengers as “Property of the Year” at the Toy Industry Association’s 2013 American International Toy Fair.
“This award is a great honor and confirms the fact that The Avengers’ complex blend of characters create an exciting brand opportunity across all licensing platforms,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This was a banner year for the Marvel team and it’s not even over yet.”
In addition to the program of the year win, Marvel was also honored in the licensed toy award category as LEGO was named “Best Character or Toy Brand Licensee” for its Marvel Super Heroes collection. The LIMA Licensing Excellence Awards are the licensing industry’s most prestigious recognition of creativity and performance.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around seven strategic brand priorities: Disney Baby & Classic Characters, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, Marvel, and Lucasfilm. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.comand www.DisneyStore.co.uk. For more information, please visit Disney Consumer Productswww.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.
