Tag: AVOD
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Disney+ Expands Advertising Automation and Measurement Capabilities, 10 Months After Successful AVOD Launch
Approaching the one-year anniversary of its ad-supported tier, Disney+ has doubled down on delivering deeper ways for advertisers to reach audiences at scale with the most flexible solutions in the industry. Advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement across verification, identity, effectiveness and attribution are now all available on the service. “Consistent with…