Tag: advertising
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Rita Ferro, Disney’s President of Global Advertising Talks Disney’s Upfronts And Differentiator of Storytelling
Ahead of its upfront, Disney has shared a new interview with its President of Global Advertising, Rita Ferro.
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Disney Debuts Future of Entertainment and Advertising at Fourth Annual Tech & Data Showcase at CES
At their fourth annual Tech and Data Showcase – live from the Consumer Electronics Show (CES), Disney touted its transformative technology and upcoming innovations. The media and entertainment powerhouse hosted major brands, agencies and journalists at the iconic Chelsea Theater in The Cosmopolitan Hotel, in Las Vegas. “Disney connects our clients to world-class entertainment, sports and programming…
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Disney Draws $9 Billion in Upfront Advertising Commitments
Disney has had the most successful upfronts to date, drawing in $9 billion in advertising commitments. Disney attributed both streaming and live events, including sports, to the success of the upfront. Disney shared that 40% of the commitments were earmarked for digital and streaming. The upcoming Disney+ ad tier, Hulu, and ESPN+ led the streaming ad…
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Disney Returns Ad Sales Division to Media Networks Group
Following the departure of former chairman of Disney’s Direct-to-Consumer & International (DTCI) segment Kevin Mayer on Monday to become the new CEO at TikTok, the company has opted to shift its ad sales and media distribution divisions from DTCI to its Media Networks group, effective immediately. This means Rita Ferro, president of Disney advertising sales,…
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Marvel Comics News Digest 3/6 – 3/10/17 Featuring X-Men and Inhumans
The Inhumans Take To The Stars – Your First Look at ROYALS #1! New York, NY—March 6th, 2017 — A myth from the future. A quest to the farthest stars. A legend written across galaxies. This April, the Inhuman royal family departs on an odyssey to save their race in ROYALS #1 – the brand-new…