This week, it was announced that ESPN and DraftKings Inc. entered into a new agreement. The agreement makes DraftKings the exclusive Official Sportsbook and Odds Provider of ESPN. This begins on December 1, 2025. The two companies say that this will deliver fans premium sports betting content and experiences.
DraftKings will be exclusively integrated across ESPN’s ecosystem starting in December 2025, with the complete rollout coming in 2026. Fans will be able to utilize betting features and access to offerings like DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 when it launches.
The two companies will also collaborate to advance their shared commitment to responsible gaming. Prominent assets will be dedicated to educating, raising customer awareness, and promoting responsible play through campaigns and integrations.
“Our betting approach has focused on offering an integrated experience within our products,” said Jimmy Pitaro, Chairman, ESPN. “Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.”
DraftKings will be playing a major role across ESPN’s digital platforms. DraftKings will power the betting tab within the ESPN app and their customers will receive special promotions for ESPN Unlimited.
“ESPN’s unmatched visibility across the world of sports make this collaboration a natural fit,” said Jason Robins, CEO and Co-Founder of DraftKings. “As an innovative leader in digital sports entertainment, DraftKings is uniquely positioned to integrate our technology and products with ESPN’s iconic brand and storytelling power. Together, we’re delivering a seamless, engaging, and responsible experience that elevates how fans connect with live sports.”
Currently, DraftKings can be found operating in 28 states, along with Washington, D.C., and Ontario, Canada. It has more than 10 million customers utilizing its different products. This deal positions the two companies to lead in innovation, engagement, and fan access. It also expands ESPN’s ability to be the go-to platform for sports fans with access to DraftKings’ products.
ESPN BET will be shifting to a sports betting content brand with DraftKings Sportsbook integrations. This will be anchored by ESPN’s betting show, ESPN BET Live. Currently, this airs on weekdays at 6:30 PM ET on ESPN and also on dedicated social and digital channels.
