A new collaboration has been announced by Disney and Selfridges. Called ‘A Most Magical Christmas,’ it is “inspired by timeless Disney stories and characters, bringing a sense of nostalgia and playfulness to a series of extraordinary and unforgettable in-store and online experiences. Visitors are invited to embrace the joys of childhood, immersing themselves in an expression of the timeless Disney adage ‘You’re never too old to be young.’”
Selfridges London, Manchester, and Birmingham stores, as well as Selfridges.com, will be transformed into festival wonderlands that are filled with stardust as part of the partnership. There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favorites, specially commissioned fashion pieces, and unique gift ideas), two Disney iterations of the iconic Selfridges yellow bag, and also a facade that will bring Disney magic into the heart of London.
The collaboration will officially launch on November 6th. It will continue the history that these two iconic brands have together that dates back to the 1950s, when Disney’s Alice in Wonderland and the Mad Hatter were featured above the main entrance. This was followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s, respectively. The new 2025 Selfridges and Disney partnership has been in the works for over two years. It is founded on a shared creative dialogue and mutual appreciation of each brand’s distinct craft and heritage.
André Maeder, Selfridges Group Chief Executive Officer, says: “We’re full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity, it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers. We can’t wait to reveal more and share the magic with our customers.”
Tasia Filippatos, Global President Disney Consumer Products, says, “At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection — especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products — all inspired by the stories that have captured hearts for generations.”
For those who don’t want to wait for the official November 6th launch, the Selfridges Christmas Shop is open with Disney decorations that feature a wide range of Disney characters. Find irredescent and mirrored Mickey Mouse motifs, perennial princesses, and the timeless Tinker Bell, all in bauble form. From September 22nd, visitors can shop at a dedicated Disney Store destination as well as the must-see Harry Lambert for Zara x Disney residency in The Corner Shop.
Updates and news can be found at @theofficialselfridges, the Disney social channels, along with www.selfridges.com/inspiration/disney-x-selfridges/.
What do you think of this collaboration? Are you excited by it? Share your thoughts and opinions in the comments below!
