A new collaboration between Star Wars and Coca-Cola offers an Augmented Reality (AR) experience, allowing fans to be like Princess Leia and send holographic messages to friends, family, or a hermit Jedi on Tatooine.
Coca-Cola, a longtime Disney collaborator, announced this summer’s Coca-Cola x Star Wars: Refresh Your Galaxy campaign. This collaboration highlights the legendary storytelling of Star Wars combined with the magic of Coca-Cola. Together, they have the message of “the uplifting power of fandom and connection.”
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection,” said Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola. “This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.” 
30 Unique Coca-Cola Cans
Coca-Cola x Star Wars: Refresh Your Galaxy has 30 different limited-edition cans and bottles to choose from. These feature new illustrations of some favorite characters throughout the Star Wars saga. Here is a look at what is available:
- Original Taste:
- Lando Calrissian
- Obi-Wan Kenobi
- Queen Padmé Amidala
- Kylo Ren
- Ahsoka Tano
- Darth Maul
- K-2SO
- Boba Fett
- Poe Dameron
- The Mandalorian AKA Din Djarin
- Cassian Andor
- General Grievous
- Emperor Palpatine
- Zero Sugar
- Darth Vader
- Yoda
- Princess Leia Organa
- Anakin Skywalker
- Luke Skywalker
- Chewbacca
- Han Solo
- BB-8
- C-3PO
- R2-D2
- Finn
- Rey
- Grogu
- Imperial Stormtrooper
- Only available at Walt Disney World Resort and Disneyland Resort
- The Mandalorian and Grogu
- First Order Stormtrooper
- Chewbacca
How Does It Work?
Simply scan the Coca-Cola can to gain access to the galactic AR experience. There, learn more about the campaign and collectible character designs.
This is also where the possibility of sending a hologram transmission can happen. Record a message of love, hope, community, humor, whatever, and then see the message transformed into a Star Wars-style hologram that can be shared with friends and family throughout the galaxy.
The Refresh Your Galaxy campaign begins this July! What do you think?
