Marvel and Coca-Cola are joining forces for a new global campaign. Today, The Walt Disney Company announced this partnership called Coca-Cola x Marvel: The Heroes. This collaboration is brings these two iconic brands together in new ways. One of these new ways includes a brand-new TV commercial along with a never seen before consumer experience. This new experience includes exclusive, limited-edition Coca-Cola pack designs that feature 38 character illustrations.
This new line of exclusive cans and bottles will feature both heroes and villains from across the Marvel Universe. They will be illustrated in a combination of white, red, and black tones that are designed to show off the characters. On top of the awesome designs, each can is also scannable and when scanned, the characters will be brought to life through an AR extension found on Coca-Cola’s website.
Along with these new collectible cans with the AR experience, Coca-Cola x Marvel: The Heroes is a way for fans to have a chance to win prizes from Disney and Marvel. Potential winnings include the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectible influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.
“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, said. “We took the traditional marketing paradigm and redefined it in the best way possible.”
Hamilton added that the result is “an unprecedented campaign that taps into the power of the Marvel Universe” and “tells stories in a way that can only be done when Coca-Cola and Disney come together.”
This collaboration begins with a new TV spot. In it, a woman accidentally puts an entire comic book world in danger. Thankfully, the magic of Coca-Cola unites the Marvel Universe to save the day. It can be seen here:
Marvel has been inspiring fans with its wide range of characters and stories for nearly 85 years. Now, Coca-Cola is bringing some of the heroes to its bottles as it continues its relationship with Disney that began over 60 years ago.
“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola TM, added. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
There are 38 different designs with Marvel characters that include:
- Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine
- Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor
These new Coca-Cola cans can be collected starting today in stores globally. Coca-Cola x Marvel: The Heroes is coming to over 50 countries in North America, Latin America, Europe, China, Japan, and Asia Pacific.
The Coca-Cola x Marvel: The Heroes collaboration is just one of the newer ways fans can share their Marvel fandom. Marvel continues to be one of the most prominent characters-based entertainment companies globally. It has a library of over 8,000 characters that are found in comic books, consumer products, films, series, theme park attractions and lands, and so many more places.
What do you think of this collaboration? Are you going to collect any of these cans/bottles? What do you think of the TV spot? Share your thoughts and opinions in the comments below!
