Pop culture experts Bioworld and Disney have announced a new upcoming brand new luggage line. With this announcement also came a look at what the first piece of baggage will look like. This piece has an elegant look with Mickey Mouse ears on the front of it. Bioworld shares that it will be available starting in March 2024. This is the first piece of luggage from Bioworld that will be part of a much larger Disney luggage line.
Bioworld shared photos of this piece of luggage with Daps Magic. Take a look here:
Bioworld & Disney Suitcase Details:
MSRP: $199
Dimensions: 22” H x 13.5” W x 8.5” D
Specific product details:
- Elevated PU material
- Textured outer
- Reinforced zipper lining
- Soft touch handle
- 2’’ wheels
Michael Nolan, SVP at Bioworld, who is in charge of this initiative, shared about the new luggage and how it fits into the bigger Bioworld business. He ahred about the opportunity Bioworld saw for getting into the travel sector and luggage saying, “Covid decimated the travel industry in 2020. As the world began to open in 2021 we knew that there was opportunity in the Travel category. People were beginning to travel in planes, trains and cars. We also knew that key luggage makers had exited the business during the pandemic.. We knew it was a historic moment in time where demand was ramping up and supply was falling. Bioworld was well positioned to dominate in the travel sector as our business and footprint in the market had grown steadily through Covid. We invested in growth as most companies pulled back. It all came together.”
Nolan shared that they see the opportunity for this business segment growing in the near future. He said, “We see significant growth in the travel sector in the coming 24 months. The nature of travel has morphed into adventure and personal growth from business and traditional trips. Consumer expectations in travel have ratcheted up in features, colors, shape and use. This means the appetite for new luggage and travel accessories continues to grow.”
He also shared how this fits into the Bioworld business, “Bioworld has a very significant global footprint. We have built it to become qualitatively first to market. Bioworld embraces speed only when product quality is assured at a very high level. We install in-house testing facilities in our luggage factories. Travel products must stand up to the rigors of all kinds of extreme handling.”
Finally, Nolan shared about Bioworld’s focus on quality and innovation. He said, “Bioworld lives and breathes innovation. And we see quality as innovation. Quality of product, quality of use , quality of ease etc. Our mantra of innovative intent creates organic market growth as we consistently solve consumer’s needs.”
More Disney products from Bioworld beyond this piece of luggage can be found here. What do you think of this new luggage collaboration from Bioworld and Disney? Will you be getting this suitcase when it is released in march? Share your thoughts and opinions in the comments below!
