The Knott’s Berry Farm food brand has been discontinued by Smuckers. A notice on their website says the following:
Knott’s Berry Farm® brand has been discontinued and is no longer being sold.
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The Knott’s Berry Farm food brand was sold by the company in 1995. Initially it was sold to ConAgra Inc., who then later sold it to The J.M. Smucker Company in 2008. These sales led to the brand being seen in stores. While the traditional Knott’s Berry Farm logo was being used by Smucker’s, Knott’s Berry Farm itself now sells preserves and other food items under the brand name Berry Market.
It is unknown what is in store for the future of the Knott’s Berry Farm food brands. Undoubtably, many fans of Knott’s would like to see the brand name once again connected with Knott’s Berry Farm, which is now owned by Cedar Fair. There is no word currently on if this will happen.
What do you think of the Knott’s Berry Farm food brand being discontinued? What do you think should happen to it moving forward? Share your thoughts and opinions in the comments below!
